Category: Promoters

Advice for promoters / Making complaints

24/08/2019

Do promoters have to publish winners’ names?

It’s becoming increasingly difficult to find out who won competitions and prize draws, with lots of promoters failing to make official announcements, leaving us wondering if there really was a prize to be won! With so...

Advice for promoters

18/01/2019

Essential terms and conditions for a competition

Hosting a competition or prize draw is a great way to raise brand awareness and attract potential new customers or blog readers – but it’s not something that should be rushed into! If you’re...

Advice for promoters / Inspiration

22/12/2018

The ten best competitions of 2018

Which competitions and prize draws impressed you most this year – and which didn’t live up to expectations? I asked the members of my Lucky Learners Facebook group for their feedback on this year’s hits and...

Is Instagram competiion tagging out of control?

Advice for promoters / Photos & Instagram

07/12/2018

Is Instagram comp tagging out of control?

Recently I’ve been entering more prize draws on Instagram. But my delight at finding a fabulous new giveaway is quickly replaced by annoyance when I see those dreaded words in the caption… “Tag a...

Advice for promoters

05/10/2018

How to run an Instagram giveaway

Would you like to start running competitions, prize draws and giveaways on Instagram? This step-by-step guide shows you how to host a giveaway on your profile for FREE – and advises on how to choose a...

Advice for promoters

24/04/2018

Compers Survey 2018: the results

How many competitions do people enter? Where do they find them? What do compers consider to be the perfect prize? What type of prize promotion do they really enjoy? Last month I shared an anonymous...

Advice for promoters

29/01/2018

How to contact winners

Running a prize draw or competition on social media should be easy if promoters follow the platform rules, have a clear set of Terms & Conditions and choose a valid winner. But it’s contacting...

Advice for promoters / Expired comps

14/12/2017

The ten best competitions of 2017

This week I’ve been asking SuperLucky readers which competitions and prize draws impressed them most this year – and which didn’t live up to expectations. Our list covers photo competitions, on-pack promotions and mobile apps –...

Advice for promoters

12/10/2017

10 FREE ways to choose a random winner

If you host prize draws on your website or social media then you need to have a demonstrably fair way of selecting your random winner(s). It’s not OK to choose a winner by scrolling through...