McCain Great Village Raffle
Have you seen the new McCain promotion on frozen chips and potato products yet? The Great Village Raffle promises a tractorload of prizes worth £3million – cars, holidays and lots more.
But don’t get too excited! All is not as it seems…
I always read T&Cs carefully when I spot a new promotion – because I like to let my readers know if they have a good chance of winning (for example, the fantastic current Walkers and KitKat promotions are pretty much guaranteed prizes). And of course, I like to let you know when the chance of winning a prize is very slim – which is the case here.
You should always be suspicious if you spot the phrase ‘…available to be won‘ rather than ‘will be won‘ – it usually means a promotion where less than 5% of the prizes will be won (last year’s Walkers Spell & Go is a good example, with just 4% of the holidays given away).
Here’s an extract from the McCain T&Cs at www.greatvillageraffle.co.uk – with that dreaded phrase!
Prizes have been fairly and randomly linked to an independently verified algorithm. Although all prizes will be available to be won, there is no guarantee that all prizes will be won.
Look at all these goodies – £3 million worth!
- 10 x Mini Countryman Cooper’s
- 500 x Indulgent Country Spa retreats
- 2 x Emmerdale acting masterclasses
- 3 pairs x Emmerdale Set Tour & Dinner at The Woolpack
- 5,000 x Gastro Pub Meals
- 2,500 x Luxury Country B&B Stays
- 2,500 x Family Diggerland Adventure Vouchers
- 8,000 x Pampering Beauty Treatments
- 10,000 x opportunities to Adopt a Piglet
How to Enter
The Great Village Raffle is open to UK & ROI residents (NI residents can email for a free code, see T&Cs for details):
- Buy a promotional packet of McCain frozen chips, potatoes or jackets, and find your unique code
- Enter your code and email address at www.greatvillageraffle.co.uk to find out instantly if you’ve won – you can use each code once.
- If you’re a winner, keep hold of your receipt & packaging – T&Cs state you may be asked for it!
Here’s where to find the code…
What are the chances of winning?
In the Great Village Raffle, the advertised 28,515 prizes will only all be won if EVERY SINGLE CODE on every promotional pack of McCains is entered on the website. And this promotion is running for an entire year, ending on 31st January 2018.
So what on earth is this ‘algorithm’ mentioned in the T&Cs? In simple terms, it’s usually the number of flashed promotional packs that are produced, divided by the number of advertised prizes. The resulting figure is your chance of winning when you enter a code.
For example, imagine how many promotional McCains packs will be produced before it ends – let’s hazard a guess at 100 million (it’s probably many, many more!). So every time you enter, your chance of winning is 100 million divided by 28,515 – so, about 1 in 3,500. Not great odds, and most of the prizes are low value too.
I would guess a maximum of 1,000 prizes will be won in this promotion – but it may be far less! Some codes are printed faintly on the inside of frozen chip bags (see my photo below!). It’s a messy job to retrieve it – and will people really be bothered?
So, in summary, this promotion isn’t as generous as it looks. Next time, I’d love to see McCain guarantee the prizes would be won – £30,000 of prizes given away in a ‘winning moments’ promotion (where the next person to enter after a random ‘winning moment’ wins the prize) or even a prize draw (like the current Activia promotion). would be much better than just a few of the £3million prizes awarded by algorithm!
What are your thoughts on this type of ‘instant win’ promotion? Will you enter? Have you heard of any winners?
Enjoyed this post? Read my post about misleading instant win promotions.