Misleading instant win promotions

23 Responses

  1. Sophie Grayling says:


    Unfortunately another available to be won competition! Atleast the 10x big prizes are guaranteed to be won! And it’s an essential buy for me anyways

    • Di says:

      I believe the same agency as McCain Great Village Raffle are doing the Bodyform comp – I reckon they’ve added in the ten guaranteed prizes because of the fuss over the McCain competition….

  2. Posiekins says:

    I tend to be a bit suspicious of competitions with this many prizes, so I would read the T and Cs carefully but these ones sounds really confusing.
    I am saving up my Yeokens anyway so definitely won’t be persuaded to switch by this promotion!
    Thanks for this blog, saves a lot of legwork!

  3. Jamie Millard says:

    It seems to hit harder when a company changes between different competition methods. Take Walkers last year. Their Game Ready comp was fab. Winning moments, most people winning lots of prizes. They then announced the 20k holidays comp that followed it and everyone (who aren’t as diligent as you at checking terms!) were rubbing their hands together thinking a holiday win was inevitable. The shock at the odds hit harder knowing what had come before.
    Onken’s comp last year was fab. Enter the codes online, then each hour they’d draw one winner from those that entered that hour to win £500 worth of Kitchenaid/Joseph Joseph kitchen equipment. I won that comp and was delighted (their terms stated they may ask for lids to be sent but they never asked and just sent the prize. You could enter at will last year too). They now go down the dreaded algorithm ‘available to win’ route which will fool a lot of people (my girlfriend sarah came home with Onken saying ‘guess what – Onken’s comp is back!) no, it’s not, it’s very different. I agree that if they ran a ‘win 1 of 500 nutribullets’ and they were guaranteed to be given away, it’s still a great comp to shout about.

  4. Kellie Faggle says:

    I’m appalled by the Onken promotion! Odds of winning are ridiculously low anyway and then you have to jump through hoops if you are “lucky” enough to win by providing loosing lids & loosing receipts. Absolutely farcical. I’ll be saving myself the disappointment and not buying another pot!

  5. Claire Reeves says:

    Wow, some chances are surprisingly low! Going back to the Kitkat promotion – Ive won about 5 or 6 packs now and I noticed the last two times I haven’t been able to upload a photo for a personalised pack and had to use their readymade backdrops, which I don’t mind, really as I’ve had a few with pics on but I wondered if they didn’t realised how much this was going to cost them. Still I am very grateful for the promotion (FREE CHOCCY!!!) and I am pretty sure it was them that years ago – I’m going back to about 1995ish here – did a promo where you sent off the wrapper with your name+address and which of the top 100 album chart albums you wanted and I won one of those – my first EVER win on anything! So I’ll always have a place for them in my heart! Haha!

  6. TheBrickCastle says:

    I’m really stunned just how incredibly low it is! Clearly they are all terrified of the ‘Hoover’ effect, but sheesh, if you advertise a certain amount you should at least come somewhere ballpark close.

  7. Monica Gilbert says:

    A lot of times, I’ll only go with products I’d normally buy. So I might get the Onken yogurts with the contest (Onken is one of the brands I get for breakfast, depending on what the price is). Or I’ll pick up a different brand of something I need, if the price difference isn’t too great. Most of these contests don’t seem to be worth it, so I’m not going out of my way to waste money for the slim chance of winning.

  8. sonseyface says:

    I bought the yoghurts you had on the site a few weeks back, that you had to buy from Tescos to win a fit bit. However, when I got home and checked, there prizes were for only a set number of Tesco stores and mine wasn’t one.

  9. elainehollis says:

    My sister has won 2 prizes recently- a year’s supply of Brancott Estate wines and a £40 takeaway voucher from Jacob’s creek. Both were instant win collars where she was told “sorry not a winner” yet next day she was emailed to say she was.Jacobs didn’t ask for a receipt or collar but Brancott did .I tend to rip them up if not a winner

    • Well that’s got me scratching my head! What do you think happened there then? A glitch in the system? Lucky lady!

    • elainehollis says:

      I reckon they check next day to make sure you’re over 18. It’s possible you’ve already thrown your collar in the recycling and it’s been emptied when you find you’re a winner

  10. rebecca beesley says:

    I tend not to enter too many of these but my preferred ones are the prize draw ones done at random like the Wyke farm one you mention as i will buy more of that particular product in order to enter. Having said that the winning moment (as long as it is awarded closest to the winning moment) is also quite exciting as i won a few walkers t-shirts last year by setting the alarm for 5am – but on the other hand i value my sleep too much to do that sort of thing too often! Totally agree need transparency and far better to award fewer prizes when advertised than to mislead. thanks for such an informative blogpost Di! x

  11. Simon Tinsley says:

    Back in 2004 (I think) I entered a competition to win a Sony PSP from Findus. It was one of the first “Enter your winning number online” baloney things. However it had a No Purchase Necessary route (are those still available?) and so I sent my name and address by post. Two weeks later a brand new PSP.

  12. Yvette Morgan says:

    very interesting, thank you x

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