Belvita Wake Up and Win up to £10,000!

If you love winning cash prizes (don’t we all?) then don’t miss out on Belvita’s Wake Up and Win promotion – there’s over £40,000 of cash prizes to be won when you buy Belvita biscuits and enter the weekly prize draws by sending a standard rate text message.  

Unusually, you won’t see any special advertising on the Belvita packaging, and may not even spot any marketing materials in your local stores – but the promotion has been advertised on Twitter and across lots of online media!

£47,500 of prizes to be won!

Over the main twelve weekly draws, a huge £36,500 of cash prizes will be awarded, split into 28 individual prizes:

  • 3 x £10,000
  • 5 x £1,000
  • 10 x £100
  • 10 x £50

In each weekly prize draw, 2 of these prizes will be randomly awarded, but in the final week (closing on 5 November 2020), 6 prizes will be won.

PLUS if you make your purchase at Ocado or B&M, your entry will also go into a bonus prize draw after the promotion ends to win one £10,000 cash prize (B&M) or one of ten £100 Ocado vouchers (Ocado) – so, two chances to win with one purchase!

How to enter the Belvita prize draw

  • Buy any pack of Belvita breakfast biscuits or soft bakes (your receipt must be dated between 10 August 2020 and 5 November 2020 but you can enter the prize draws any time after your purchase has been made)
  • Text the word BELVITA along with the last 4 digits of the product barcode to one of these three numbers, depending where you made your purchase (it’s a standard rate text, so should cost between 8p and 10p):
    • 66777 – B&M
    • 60777 – ASDA, Waitrose or any independent retailer (ie. convenience stores, corner shops – note that Tesco is not a participating retailer, please see below for details of their exclusive text competition!)
    • 88222 – Ocado
  • Prize draws close every Monday at 11.59pm, with the final draw closing on 5 November 2020.

One purchase is equal to one entry, and although each person can only enter once a week, they can win prizes in different weekly draws!

Winners will be notified by text message within three days of the draw, and have to submit their details within 14 days to claim the prize – at this stage, you may be asked to send a photo of your receipt. When validated, winners will receive their prize paid by BACS within 28 days.

There are some great prizes in this promotion, and I would recommend you purchase your Belvita at B&M or Ocado so you can get two prize draw entries for the price of one. You can find full T&Cs are at – good luck!

Tesco exclusive prize draw – win up to £10,000!

Tesco are running their own separate Belvita promotion, but there’s no purchase necessary! Simply text BELVITA2 plus your full name and postcode to 60110 – texts cost standard rate (between 8-10p).

There are 21 prizes to be won: 2 x £10,000 3 x £1,000 6 x £100 and 10 x £50, and it’s one entry per person. Winners will be chosen at random after the closing date of 27 September 2020 – T&Cs still haven’t appeared on the Tesco competitions page though!

13 Responses

  1. SJ says:

    Hi Di, I’m a bit puzzled by the one. Can I just buy 1 pack of Belvita biscuits and enter the same code for the remaining weeks?
    Or do you know if you need to buy another product each week and get a receipt each time as they’ll check the purchase date for that particular draw?

    • Di says:

      It’s been confirmed that you can purchase all your Belvitas at the same time, and then enter future draws with those receipts from earlier dates. But I do wonder if you only buy one pack, and enter weekly, then if you win, it’s likely they will only ask to see one receipt! However you could be risking losing a big cash prize, so I would play it safe and get multiple boxes/receipts, then enter each week. I wish it was a bit clearer, to be honest!

  2. Joanne says:

    Can I use the same 4 digits of the barcode every week? or must it be a new code? Thanks in advance Di

  3. Maureen Mallea says:

    Bought mine @ Sainsbury’s. Can I enter?

    • Di says:

      Unfortunately not – it has to be a purchase at Asda, Waitrose, Ocado, B&M or a small independent local/convenience store.

      • Fiona says:

        Hi my Sainsbury’s is my local small convenience store, would that still apply?

        • Di says:

          It’s not an independent store if it’s part of a chain. I can’t confirm exactly what’s allowed and what’s not in terms of receipts, but with big cash prizes on offer personally I wouldn’t risk it and would do my best to stick to the rules!

  4. Caroline Gooding says:

    Thanks Di – I’ve always wondered when you need receipt for purchases, if i bought 7 today for all 7 remaining draws are they normally okay to be on the same receipt? Or do you know if you need separate ones? I normally get on one receipt but just wondered if this is ok, anyone had any experience with this? or am i over thinking things ;-).

    • Di says:

      Good question – I would guess it’s fine BUT personally I go to the self service tills and get separate receipts!

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