Buy Coke at ASDA to win football prizes!

As a FIFA World Cup partner, Coca-Cola always has plenty of promotional activity going on in the run up to the big event. Today in ASDA I spotted advertising for their ‘Pass the Happiness’ campaign – simply buy a Coca-Cola product in store, and as well as entering a prize draw, you can also vote for which charity you would like to receive thousands of footballs!

The prizes

  • 10 x 43 Inch 4K UHD Smart TV
  • 5 x Apple iPad WiFi 32GB
  • 84 x Adidas 2018 FIFA World Cup™ TOP Replica Balls
  • 100 x 2018 FIFA World Cup™ Mini trophies in gift box
  • 90 x Coca-Cola Bluetooth speakers
  • 80 x 2018 FIFA World Cup™ Mini power banks
  • 100 x 2018 FIFA World Cup™ Rucksacks
  • 100 x 2018 FIFA World Cup™ Duffle Bags
  • 131 x Coca-Cola Footballs Size 5
  • 300 x 2018 FIFA World Cup™ Trophy Keychains

How to enter

  • Buy any Coca-Cola product from an Asda store (there’s no promotional packaging, any will do and the cheapest is currently a litre bottle for £1) – and keep your receipt safe!
  • Enter your name, email and address details on the entry form at
  • Vote for your favourite of the three charities (see below!)

Enter before 22 July 2018.

Winners are chosen in a prize draw – T&Cs do say to ‘retain your receipt as it will be required to validate your claim’.

There’s a maximum of one entry per person per day – and a maximum of one prize may be won per household. What’s not clear is whether you can buy one Coke product then enter the draw every day – the terms don’t mention that receipts must be provided to validate all your entries if you’re a winner.


As well as entering you into a prize draw, each entry means you can vote for a charity to receive a proportion of 15,000 One World Footballs. Coca Cola will donate 7,500 footballs to the charity with the most votes, 5,000 to the charity with the second most votes and 2,500 to the charity with the fewest votes. The charities are:

  • StreetGames transforms the lives of young people in deprived areas of the UK, with opportunities to take part in sport within their local community.
  • Childfund International help deprived, excluded and vulnerable children become young adults, parents and leaders who bring lasting and positive change in their communities.
  • Grassroot Soccer uses football to educate, inspire, and mobilize at-risk youth in developing countries and helps them to live healthier, more productive lives, inspiring change in their communities.

With a thousand prizes on offer, I think there’s a good chance of a win in this one. What a shame the closing date is so late though – surely it would be better to send out FIFA World Cup merch before the tournament ends!

5 Responses

  1. IAN CHEYNE says:

    Just won one of the 10 TVs and all they asked was i was over 16,stay in UK and do not work for coke cola, no receipt asked for

    • Di says:

      Congratulations Ian! Quite often with these promotions, they don’t ask for receipts even though they mention it in the T&Cs. I would have thought they’d ask for receipts for the larger prizes actually! I always think it’s worth playing safe and getting a receipt for purchase comps – just in case!

  2. Donna Niman says:

    Are people entering every day with one purchase?

  3. Rob Lawton says:

    I had a good look at the promotional packs today and noticed it said to enter the last digits of the barcode online – However, as above it’s just an online entry for the prize draw.
    Which is a good thing I suppose! At least I’ve got a receipt now just in case I get some good news in July!

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