Cadbury Creme Egg Hunt: win up to £10,000!

Are you ready to join the hunt for the half and half Creme Egg?

Once more Cadbury are awarding cash prizes to the lucky folk who track down the very special Creme Eggs that can be found in shops around the UK. Like last year, for 2024 the hunt is on for eggs that are half milk chocolate, half white chocolate and the top prizes are £10,000 cash!

Winning creme eggs will be placed in major supermarkets and convenience stores in England, Scotland, Wales and Northern Ireland before 31 March 2024 – look out for a display in store similar to the one above, as spotted in my local Co-op. If you buy a winning egg there will be a ticket inside to tell you how to claim your cash prize, and you’ll have until 31 May 2024 to claim!

Of course, millions of us buy Creme Eggs every year so the chance of you finding an egg is tiny, but this promotion adds a bit of Willy Wonka inspired fun to your shopping trip, and imagine how exciting it would be to peel that wrapper off to reveal a winning egg! This year prize tickets will be found tucked inside the single chocolate egg packaging and also multipacks in some shops (see list below).

Where to find the winning eggs

The individual winning eggs are placed directly onto store displays and shelves – discreetly of course! – by the team at PromoVeritas – this could be any time between 26 December 2023 and 31 March 2024.

Here’s where you’ll find the 306 winning eggs – and what cash prizes can be won in each of the different stores. You will only find winning eggs in stores that have a promotional ‘Find This Egg and Win’ display!

  • INDEPENDENT RETAILERS & CONVENIENCE STORES – 30 winning single eggs (1 x £10,000, 1 x £1,000, 3 x £500 and 25 x £50)
  • BOOKER/ BRP – 6 winning single eggs (1 x £5,000, 2 x £500 and 3 x £50)
  • BOOTHS – 2 x £1,000 winning eggs
  • ASDA – 61 winning single eggs, 10 winning eggs in a multipack of 5 or 10 (1 x £1,000, 20 x £500 and 50 x £100)
  • CO-OP – 40 winning single eggs, 5 winning eggs in a multipack of 5 or 10 (1 x £10,000, 5 x £500 and 39 x £50)
  • TESCO – 48 winning single eggs, 5 winning eggs in a multipack of 5 or 10 (1 x £10,000, 1 x £1,000, 7 x £500 and 44 x £50)
  • SAINSBURY’S – 34 winning single eggs, 4 winning eggs in a multipack of 5 or 10 (1 x £10,000, 10 x £500 and 27 x £50)
  • MORRISONS – 29 winning single eggs, 3 winning eggs in a multipack of 5 (1 x £5,000, 4 x £1,000, 7 x £500 and 20 x £50)
  • WAITROSE – 13 winning single eggs (1 x £5,000, 2 x £500 and 10 x £50)
  • POUNDLAND – 5 winning single eggs (2 x £1,000, 1 x £500 and 2 x £50)
  • ONE STOP – 4 winning eggs (1 x £5,000, 1 x £500, 2 x £50)
  • B&M – 2 winning eggs (2 x £1,000)
  • ICELAND – 5 winning eggs (2 x £1,000, 1 x £500 and 2 x £50)

How to claim a cash prize

If you find a half & half winning egg there will be an obvious winning ticket inside the packaging with a phone number to call – so don’t believe the stories about people eating the eggs without realising they’ve won a prize!

The photo below is of a 2022 winning ticket – I’m guessing 2024 tickets will be similar!

When you call, you will be asked a series of verification questions including the unique code on the ticket, the retailer it was purchased from, plus the date and location of purchase and your email address. You’ll then have to complete an online form with this information plus your bank details for payment.

You must be 18 to claim your prize – if an under 18 finds a winning egg, a parent or guardian will need to claim on their behalf.

Find full details about the promotion at cadbury.co.ukgood luck in the egg hunt!


Enjoyed this post? Find a list of UK purchase-necessary promotions on my Compers Shopping List – most of these offer much better odds of winning a prize than the Creme Egg Hunt!

2 Responses

  1. Mrs Ann Lillian Furness says:

    in the small print it says selected co-op stores only but you havent said which co-op stores are the selected ones could you publish a list of the selected co-op stores please

  2. Kate Dummett says:

    Hi Di,
    Thank you, that’s really helpful. I used to buy the boxes thinking they were inserted at the factory!
    This will increase my chances and mean we are eating a lot more crème eggs!

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