In the world of Facebook and Twitter, prize draws are often poorly conducted and the ‘random’ winner selection not always as it seems! Back in October I met with CAP (Committee of Advertising Practice) for a panel discussion of...
Recently I was invited to attend a meeting with the Sales Promotion and Direct Response Panel at the Committee of Advertising Practice (CAP). CAP write the ‘rule books’ for advertising in the UK – The CAP Code (UK Code...
The joy of being a comper is that with a bit of effort, we can get something for nothing. And that might be why The National Lottery appear to have taken a dislike to...
Like many small businesses on social media, Greenstone, a London Estate Agency, decided that the best way to get lots of fans on their Facebook page was to host a competition. So on May...
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