How to chase up a prize
Winning a prize in a competition or prize draw should be an exciting, magical experience. But what about when weeks go by, and there’s no contact from the promoter and still no sign of...
Category: Making complaints
CAP guidance on prize draws in social media
In the world of Facebook and Twitter, prize draws are often poorly conducted and the ‘random’ winner selection not always as it seems! Back in October I met with CAP (Committee of Advertising Practice) for a panel discussion of...
A meeting with CAP
Recently I was invited to attend a meeting with the Sales Promotion and Direct Response Panel at the Committee of Advertising Practice (CAP). CAP write the ‘rule books’ for advertising in the UK – The CAP Code (UK Code...
Do The National Lottery hate compers?
The joy of being a comper is that with a bit of effort, we can get something for nothing. And that might be why The National Lottery appear to have taken a dislike to...
Greenstone, Cayenne Red and their scam iPad competition
Like many small businesses on social media, Greenstone, a London Estate Agency, decided that the best way to get lots of fans on their Facebook page was to host a competition. So on May...
