Category: Advice for promoters

My latest blog posts with advice and tips for running fun and fair prize draws and competitions.

1

How to run an Instagram giveaway

Would you like to start running competitions, prize draws and giveaways on Instagram? This step-by-step guide shows you how to host a giveaway on your profile for FREE – and advises on how to choose a...

6

Compers Survey 2018: the results

How many competitions do people enter? Where do they find them? What do compers consider to be the perfect prize? What type of prize promotion do they really enjoy? Last month I shared an anonymous...

2

How to contact winners

Running a prize draw or competition on social media should be easy if promoters follow the platform rules, have a clear set of Terms & Conditions and choose a valid winner. But it’s contacting...

27

The ten best competitions of 2017

This week I’ve been asking SuperLucky readers which competitions and prize draws impressed them most this year – and which didn’t live up to expectations. Our list covers photo competitions, on-pack promotions and mobile apps –...

20

10 FREE ways to choose a random winner

If you host prize draws on your website or social media then you need to have a demonstrably fair way of selecting your random winner(s). It’s not OK to choose a winner by scrolling through...

22

Hosting a legal and successful blog giveaway

Whether you own a business, website or blog, hosting giveaways is a great way to increase traffic, raise brand awareness and attract potential new customers or readers. If you’re hosting a promotion with prizes...

3

Judged vs Random: which is best?

Twenty years ago, creative consumer competitions were all about writing – mainly slogans, tiebreakers or poems – and often required a purchase. Competition winners were always judged according to a set criteria. Now though, most...

37

How to run a Facebook competition

Do you run promotions on your Facebook page? This step-by-step guide shows you how to run a competition or prize draw on your timeline for free – and how to choose a winner fairly and in...

12

Please, stop the shares!

Dear Big Brand* Several of my readers have contacted me, disappointed that you insist on asking people to share a Facebook post on their personal profile to enter your prize draws. As a big professional...