ASA rulings on unfair Instagram prize draws
The ASA rule that Pretty Little Thing, Hughes Direct & Get The Gloss ran unfair and non CAP-compliant prize draws on Instagram
Category: Advice for promoters
My latest blog posts with advice and tips for running fun and fair prize draws and competitions.
10 tips for running Instagram giveaways
Are you running your Instagram giveaway properly? Check out my tips for ensuring your prize draw is CAP compliant with a winner chosen fairly and at random
Why Baileys only gave away 157 of their 3,000 prize hampers
The Baileys Instant Win advertised 3,000 prize hampers – so why were only 157 actually given away?
10 creative ideas for Valentine’s Day competitions
Are you planning to run a Valentine’s themed promotion this year? Here are 10 fun ideas for creative competitions!
The ten best prize promotions of 2020
What were the UK’s best – and worst – competitions and prize draws in 2020?
13 creative ideas for Halloween competitions
Are you planning to run a Halloween themed promotion this year? Here are 13 fun ideas for creative competitions!
Essential terms and conditions for a competition
Hosting a competition or prize draw is a great way to raise brand awareness and attract potential new customers or blog readers – but it’s not something that should be rushed into! If you’re...
13 mistakes promoters make when running competitions
You may already have read my blog post The top 10 mistakes compers make, but promoters are often guilty of errors too, which can lead to frustration and disappointment for competition entrants. This post...
The ten best competitions of 2019
As we come to the end of another busy year of comping, I like to look back at the year’s promotions and ask the members of my Lucky Learners Facebook group for their feedback...
Where to promote a competition
Are you struggling to get the word out about your new prize draw, competition or giveaway? My popular list of UK competition websites offers advice on where you should go to enter competitions, but if...
