Napolina advertise £125,000 of prizes – but only give away £500
Napolina advertised 250 prizes of a £500 Tesco gift card in their instant win promotion – so why was there only 1 winner?
Category: Advice for promoters
My latest blog posts with advice and tips for running fun and fair prize draws and competitions.
13 creative ideas for Halloween competitions
Are you planning to run a Halloween themed promotion this year? Here are 13 fun ideas for creative competitions!
ASA rulings on unfair Instagram prize draws
The ASA rule that Pretty Little Thing, Hughes Direct & Get The Gloss ran unfair and non CAP-compliant prize draws on Instagram
10 tips for running Instagram giveaways
Are you running your Instagram giveaway properly? Check out my tips for ensuring your prize draw is CAP compliant with a winner chosen fairly and at random
Why Baileys only gave away 157 of their 3,000 prize hampers
The Baileys Instant Win advertised 3,000 prize hampers – so why were only 157 actually given away?
10 creative ideas for Valentine’s Day competitions
Are you planning to run a Valentine’s themed promotion this year? Here are 10 fun ideas for creative competitions!
The ten best prize promotions of 2020
What were the UK’s best – and worst – competitions and prize draws in 2020?
Essential terms and conditions for a competition
Hosting a competition or prize draw is a great way to raise brand awareness and attract potential new customers or blog readers – but it’s not something that should be rushed into! If you’re...
13 mistakes promoters make when running competitions
You may already have read my blog post The top 10 mistakes compers make, but promoters are often guilty of errors too, which can lead to frustration and disappointment for competition entrants. This post...
The ten best competitions of 2019
1. Subway Summer Subway launched a big summer promotion in 2019, and all you had to do was scan the QR code on their paper cups. You could enter every day and there were...
