Category: Advice for promoters

My latest blog posts with advice and tips for running fun and fair prize draws and competitions.


The ten best competitions of 2018

Which competitions and prize draws impressed you most this year – and which didn’t live up to expectations? I asked the members of my Lucky Learners Facebook group for their feedback on this year’s hits and...


How to run an Instagram giveaway

Would you like to start running competitions, prize draws and giveaways on Instagram? This step-by-step guide shows you how to host a giveaway on your profile for FREE – and advises on how to choose a...


Compers Survey 2018: the results

How many competitions do people enter? Where do they find them? What do compers consider to be the perfect prize? What type of prize promotion do they really enjoy? Last month I shared an anonymous...


How to contact winners

Running a prize draw or competition on social media should be easy if promoters follow the platform rules, have a clear set of Terms & Conditions and choose a valid winner. But it’s contacting...


The ten best competitions of 2017

This week I’ve been asking SuperLucky readers which competitions and prize draws impressed them most this year – and which didn’t live up to expectations. Our list covers photo competitions, on-pack promotions and mobile apps –...


10 FREE ways to choose a random winner

If you host prize draws on your website or social media then you need to have a demonstrably fair way of selecting your random winner(s). It’s not OK to choose a winner by scrolling through...