How to contact winners
Running a prize draw or competition on social media should be easy if promoters follow the platform rules, have a clear set of Terms & Conditions and choose a valid winner. But it’s contacting...
Category: Advice for promoters
The ten best competitions of 2017
This week I’ve been asking SuperLucky readers which competitions and prize draws impressed them most this year – and which didn’t live up to expectations. Our list covers photo competitions, on-pack promotions and mobile apps –...
10 FREE ways to choose a random winner
If you host prize draws on your website or social media then you need to have a demonstrably fair way of selecting your random winner(s). It’s not OK to choose a winner by scrolling through...
Hosting a legal and successful blog giveaway
Whether you own a business, website or blog, hosting giveaways is a great way to increase traffic, raise brand awareness and attract potential new customers or readers. If you’re hosting a promotion with prizes...
Judged vs Random: which is best?
Twenty years ago, creative consumer competitions were all about writing – mainly slogans, tiebreakers or poems – and often required a purchase. Competition winners were always judged according to a set criteria. Now though, most...
How to run a Facebook competition
Do you run promotions on your Facebook page? This step-by-step guide shows you how to run a competition or prize draw on your timeline for free – and how to choose a winner fairly and in...
Please, stop the shares!
Dear Big Brand* Several of my readers have contacted me, disappointed that you insist on asking people to share a Facebook post on their personal profile to enter your prize draws. As a big professional...
How to run a Twitter giveaway
Do you want to host a prize promotion on your Twitter account? This post will show you how to do it as successfully and fairly as possible, for free! Back in 2014 I investigated the problems...
Can a closing date be changed?
Have you ever followed a link to enter a prize draw, only to discover that it’s closed early? Or entered a creative competition on the final day, then realise the closing date has been extended to...
Is Twitter filtering you from searches?
Several compers have noticed that their accounts have been filtered out of Twitter’s searches lately. The problem is – when it happens, they don’t know anything about it! But it could well be that...
