Do promoters have to publish winners’ names?
The introduction of GDPR has seen a change in the CAP Code – and promoters can no longer share names of competition winners if they’ve not given permission.
Category: Advice for promoters
The ten best competitions of 2018
Which competitions and prize draws impressed you most this year – and which didn’t live up to expectations? I asked the members of my Lucky Learners Facebook group for their feedback on this year’s hits and...
Is Instagram comp tagging out of control?
Recently I’ve been entering more prize draws on Instagram. But my delight at finding a fabulous new giveaway is quickly replaced by annoyance when I see those dreaded words in the caption… “Tag a...
How to run an Instagram giveaway
Would you like to start running competitions, prize draws and giveaways on Instagram? This step-by-step guide shows you how to host a giveaway on your profile for FREE – and advises on how to choose a...
Compers Survey 2018: the results
How many competitions do people enter? Where do they find them? What do compers consider to be the perfect prize? What type of prize promotion do they really enjoy? Last month I shared an anonymous...
How to contact winners
Running a prize draw or competition on social media should be easy if promoters follow the platform rules, have a clear set of Terms & Conditions and choose a valid winner. But it’s contacting...
The ten best competitions of 2017
This week I’ve been asking SuperLucky readers which competitions and prize draws impressed them most this year – and which didn’t live up to expectations. Our list covers photo competitions, on-pack promotions and mobile apps –...
10 FREE ways to choose a random winner
If you host prize draws on your website or social media then you need to have a demonstrably fair way of selecting your random winner(s). It’s not OK to choose a winner by scrolling...
Hosting a legal and successful blog giveaway
Whether you own a business, website or blog, hosting giveaways is a great way to increase traffic, raise brand awareness and attract potential new customers or readers. If you’re hosting a promotion with prizes...
Judged vs Random: which is best?
Twenty years ago, creative consumer competitions were all about writing – mainly slogans, tiebreakers or poems – and often required a purchase. Competition winners were always judged according to a set criteria. Now though, most...
