How to run a Facebook competition
Do you run promotions on your Facebook page? This step-by-step guide shows you how to run a competition or prize draw on your timeline for free – and how to choose a winner fairly and in...
Category: Advice for promoters
Please, stop the shares!
Dear Big Brand* Several of my readers have contacted me, disappointed that you insist on asking people to share a Facebook post on their personal profile to enter your prize draws. As a big professional...
How to run a Twitter giveaway
Do you want to host a prize promotion on your Twitter account? This post will show you how to do it as successfully and fairly as possible, for free! Two years ago I investigated the problems...
Where to promote a competition
My popular list of UK competition websites offers advice on where you should go to enter competitions, but if you’re running your own competition, where should you promote it to ensure its success? This post offers a few...
Do promoters have to publish winners’ names?
UPDATE 12.18: Since GDPR, the ASA and CAP are still consulting on changes to the CAP Code regarding sharing winners’ information. In the meantime, UK promoters do NOT have to share the names and...
Can a closing date be changed?
Have you ever followed a link to enter a prize draw, only to discover that it’s closed early? Or entered a creative competition on the final day, then realise the closing date has been extended to...
Is Twitter filtering you from searches?
Several compers have noticed that their accounts have been filtered out of Twitter’s searches lately. The problem is – when it happens, they don’t know anything about it! But it could well be that...
Cheating in sweepstakes and competitions
It’s pretty hard to win competitions and sweepstakes these days isn’t it? Particularly with guys like Christian Methot and Hunter Scott on the case. These two clever geeks have bagged themselves hundreds of prizes with a little technical...
Blog giveaways: survey results
I recently asked my readers to complete and share a pair of surveys about blog giveaways – one for entrants, and one for bloggers. I received 111 responses from entrants, plus 41 from bloggers....
Why your ‘Like and Share’ promotion isn’t fair
Dear promoter… Your Facebook ‘Like and Share’ promotions are driving people crazy. They are SPAM and UNFAIR and let’s be honest here, you really should know better! Do you realise that: asking entrants to share is against Facebook rules?...
