Category: Advice for promoters

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How to contact winners

Running a prize draw or competition on social media should be easy if promoters follow the platform rules, have a clear set of Terms & Conditions and choose a valid winner. But it’s contacting...

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The ten best competitions of 2017

This week I’ve been asking SuperLucky readers which competitions and prize draws impressed them most this year – and which didn’t live up to expectations. Our list covers photo competitions, on-pack promotions and mobile apps –...

Ten free ways to choose a random winner 59

10 FREE ways to choose a random winner

If you host prize draws on your website or social media then you need to have a demonstrably fair way of selecting your random winner(s). It’s not OK to choose a winner by scrolling through...

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Hosting a legal and successful blog giveaway

Whether you own a business, website or blog, hosting giveaways is a great way to increase traffic, raise brand awareness and attract potential new customers or readers. If you’re hosting a promotion with prizes...

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Judged vs Random: which is best?

Twenty years ago, creative consumer competitions were all about writing – mainly slogans, tiebreakers or poems – and often required a purchase. Competition winners were always judged according to a set criteria. Now though, most...

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How to run a Facebook competition

Do you run promotions on your Facebook page? This step-by-step guide shows you how to run a competition or prize draw on your timeline for free – and how to choose a winner fairly and in...

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Please, stop the shares!

Dear Big Brand* Several of my readers have contacted me, disappointed that you insist on asking people to share a Facebook post on their personal profile to enter your prize draws. As a big professional...

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How to run a Twitter giveaway

Do you want to host a prize promotion on your Twitter account? This post will show you how to do it as successfully and fairly as possible, for free! Back in 2014 I investigated the problems...

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Can a closing date be changed?

Have you ever followed a link to enter a prize draw, only to discover that it’s closed early? Or entered a creative competition on the final day, then realise the closing date has been extended to...