Category: Advice for promoters

Judged vs Random: which is best?

Twenty years ago, creative consumer competitions were all about writing – mainly slogans, tiebreakers or poems – and often required a purchase. Competition winners were always judged according to a set criteria. Now though, most...

How to run a Facebook competition

Do you run promotions on your Facebook page? This step-by-step guide shows you how to run a competition or prize draw on your timeline for free – and how to choose a winner fairly and in...

Please, stop the shares!

Dear Big Brand* Several of my readers have contacted me, disappointed that you insist on asking people to share a Facebook post on their personal profile to enter your prize draws. As a big professional...

How to run a Twitter giveaway

Do you want to host a prize promotion on your Twitter account? This post will show you how to do it as successfully and fairly as possible, for free! Back in 2014 I investigated the problems...

Can a closing date be changed?

Have you ever followed a link to enter a prize draw, only to discover that it’s closed early? Or entered a creative competition on the final day, then realise the closing date has been extended to...

Is Twitter filtering you from searches?

Several compers have noticed that their accounts have been filtered out of Twitter’s searches lately. The problem is – when it happens, they don’t know anything about it! But it could well be that...

Cheating in sweepstakes and competitions

It’s pretty hard to win competitions and sweepstakes these days isn’t it? Particularly with guys like Christian Methot and Hunter Scott on the case. These two clever geeks have bagged themselves hundreds of prizes with a little technical...

Choosing a RT winner

Choosing a winner for a RT giveaway

UPDATED: This post was written in 2014 – see my later post How to run a Twitter giveaway for a new, step-by-step guide to running a fair and fun retweet competition! Also check my post...