On the #Frow at London Fashion Week

I love to share my ‘money can’t buy’ prize experiences here on the blog – and a pair of front row tickets to a catwalk show at London Fashion Week is definitely one of my favourite special wins!

I won the prize in the #KFCSharesies competition last year, where you had to tweet your best catwalk photo or video – my winning entry featured a starring role for KFC buckets and cups. Our prize included travel to London for myself and my friend Carmen plus a night in the super Trafalgar Hotel, and tickets to the Antonio Berardi AW15 show.


A photo posted by Carmen (@carmypeach) on

The show started at 9am and Carmen and I were delighted when a couple of photographers snapped us on the way in. ‘Could you try looking more serious?’ one requested. Erm, I don’t do serious. I realised we would have to learn to do serious, pretty quickly!

The show was in a huge brightly lit space on the fifth floor at 10 Bloomsbury Way. We squeezed onto the front row, on a bench next to the real front row: Yasmin and Amber Le Bon, ‘Girl with the Dragon Tattoo’ Noomi Rapace, the super-sexy model Emily Ratajkowski, actress Alice Eve and cute singer Janelle Monae. Like Anna Wintour at the Oscars, sunglasses worn indoors seemed to be the ‘in’ thing. At the far end of the building was a mass of photographers awaiting the models. It was all incredibly exciting!  

A photo posted by Carmen (@carmypeach) on

The clothes were simply glorious  – inspired by architect Frank Gehry, the colours, patterns and shapes were a delight as the models strutted by within a few inches of us to a soundtrack featuring the Stone Roses ‘I wanna be adored’. I fell in love with the bright pink and yellow on the short dresses!

A photo posted by Carmen (@carmypeach) on

Here’s a great video of the show highlights – sadly you can’t quite spot me on the front row as I was sitting next to a chap with rather large bleached blonde hair!

After the show we popped to Somerset House for a while, watched some fashion films and after getting our stilettoes trapped in the cobbles we decided to change into something more practical for shopping!

A photo posted by superluckydi (@superluckydi) on

After calling in to the May Fair Hotel to enter their LFW photo competition, we stopped for a quick browse in the fabulous Victoria Beckham store (if we’d been an hour or so later we would have seen David popping in to see his missus!)

A photo posted by superluckydi (@superluckydi) on

Then we checked out the free International Fashion Showcase, which was in an NCP car park and featured some fabulous designers from all around the world. They had a competition to tag a photo of your favourite look with #IFScompetition – this quirky number was definitely my top choice.

A photo posted by superluckydi (@superluckydi) on

Shhh, don’t tell KFC, but we decided to skip our free Bargain Bucket and dined in style at Villandry (courtesy of a friendly comper’s prize voucher!), then enjoyed a £50 bar tab at Dirty Martini which I won in a Christmas jumper competition.

A photo posted by Carmen (@carmypeach) on

We had such a great day, and it hardly cost us a penny – it just goes to show that compers really can live the high life with a few nice wins!

This was definitely one of my most unusual prizes and one I won’t forget in a hurry – I just wish I could afford some of the fantastic clothes I saw on the catwalk. Thankyou so much KFC!

3 Responses

  1. Frances Heaton says:

    Well done winning some amazing prizes. The catwalk must have been awesome, mingling with lots of celebs and living the high life. A lovely – never to be forgotten – experience.

  2. HonestMum says:

    You look fabulous and it looks great fun. I was invited to LFW this year with designers wanting to dress me very kindly (ooh lala) but I decided to give it a miss and chill out with my family. It can always wait for next year right. Amazing how much you’ve won, you’re brilliant lady x

  3. Juliette says:

    awesome win well done Di – you continue to inspire

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