GDPR, competitions and compers

10 Responses

  1. Lydia Frew says:

    The latest COMPERS NEWS competition for British Sandwich Week promoted on Facebook has a single tick box to enter the draw, accept the competition T&cs AND be subscribed to promoter and THIRD PARTY mailing lists! When I queried it, they said it was OK! The last section of the T&cs state “Details of all entries will be kept on a database. By entering these competitions you are agreeing to receive details of future related content from Accolade Publishing Limited and selected third parties. If you do not want to receive any further information from us then please unsubscribe from our mailing list by emailing michelle@accoladepublishing.co.uk with Mailing Preference Service in the Subject Line.” This does not seem in line with your article above. The comp is here: https://basicfront.easypromosapp.com/p/925141

  2. Sarah says:

    I think this might limit the amount of competitions we see in the future.

    It’s clear a lot of companys use competitions to make leads via a mailing list and poor sign up might make them think twice next time.

    Although I agree with the ability to ‘be forgotten’ and request on how/what information is held or shared, I think the current newsletter sign up and unsubscribe link is fine as it is.

    Affirmative action seems like overkill, it will harm a lot of reputable companies that hard fought to get you to sign up by being lost in the noise, while doing absolutely nothing to limit SPAM.

  3. Derek Wilson says:

    It might be psychological, but I already feel like I’ve received fewer emails over the last couple of weeks, even though the regulations don’t come into force until later this month.

  4. John Ettery says:

    I thinks it’s great that they won’t be able to force you into signing to their newsletters to enter a comp. I have heard about GDPR a lot recenlty, and I have been getting lots of emails asking if I wanted to continue with newsletters, and to be honest I couldn’t understand why? Now I know, so Thank You Di, for explaining it all.

    • Gareth says:

      While I get where you are coming from, I also don’t understand why we feel we should be able to get something for nothing. The prizes come with a cost, and that cost is balanced against the revenue it might generate (usually by way of adding new potential customers to a mailing list).

      Why should we be entitled to prizes from companies when we give nothing in return? It’s like people freaking out about how Google or Facebook use our data, but then would never entertain the idea of paying for either of these services. Do they think they cost nothing to run or are charities?

      • Di says:

        I agree Gareth, I have no issue with signing up to receive more information when entering a competition at all – as long as it’s clearly stated what you’re signing up for (and also if they’re passing details onto third parties). You’re absolutely right that companies who offer prizes should expect something in return – whether that’s our email address, postal address, phone number, etc. If people aren’t happy passing on all these details, they can always stick to social media comps!

  5. Nikki Hayes says:

    I signed up to MyOffers many years ago when I was a fresh and naive comper – couldn’t believe the deluge of spam I received! Happily I’m wiser these days and statements like the one you showed above (particular the contact via telephone and SMS) mean I immediately close the page and go no further with the “competition” entry :o)

  6. Lydia Frew says:

    Even the big companies are not on top of this yet. Argos already has a comp running that finishes in June but is making newsletter subscription a condition of entry. It’s ok for now but on 25th May, halfway through the entry period, it will breach GDPR! I notified them but they just offered to remove MY name from their mailing list! I recommended they pass my comments onto their legal department.

  7. Frances Heaton says:

    Another excellent article, thanks Di. Have already received lots of emails asking whether I want to keep receiving various company emails, and like you say, it’s a good chance to lighten the overwhelming email load.
    The research you do and insight into various rules and regulations is invaluable for us compers.
    Thank you, very much appreciated.

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