How to find Slogan & Tiebreaker Competitions
Those of us who have been comping for more than five years are often found mourning the demise of the tiebreaker (or slogan) competition. Back in the day, a trip to Sainsbury’s could result in up to ten different entry form competitions – all of them requiring a slogan in 12 words or less. Regular compers had got the rhyming couplet down to a fine art – in fact back in the noughties, my slogans won me prizes as amazing as a car and THREE trips to New York! These days, there are still traditional slogan comps about, but they’re few and far between. Unfortunately, when you read the Terms & Conditions a lot of tiebreaker comps actually state ‘winner drawn at random’ – so the term tiebreaker is actually completely inappropriate! Although having seen some excellent winners of ‘random’ draws, personally I do think it’s still worth making the effort, as the promoter may be influenced by a good answer!
Here are some ideas on how to find those elusive tiebreakers.
Comping magazines & websites
You can find slogan competitions listed in Compers News magazine and on the PrizeFinder skill-based section, as well as on the MSE Competition Time forum (use ‘effort’ in the search box to narrow down results) but to find low entry ones, your best bet is look for them yourself on the web.
Searching Google & Twitter
Search for tiebreakers on Google, Google+ and Twitter. Try combinations of search terms – words like “tiebreaker”, “slogan” or phrases in quotes like “best answer wins”, “our favourite answer”, “apt and original”, “20 words or less”, “complete the sentence” and “why you should win” should give you a selection of results, but I’m sure you can think of more! If Googling, restrict your search to UK pages and the last week or month.
It’s pretty impossible to search Facebook – although hopefully the #tiebreaker hashtag might catch on in future! – but if you’re on there regularly and like lots of pages, you’ll see that certain companies run regular tiebreaker competitions, where you need to leave a comment to enter. Lots of Facebook and Twitter comps are short-lived and only open for a day or so – find those and you’ll have a great chance of a win. It goes without saying of course, that you should Like my SuperLucky Facebook page – I share every tiebreaker competition I spot on there. Did you know if you select ‘Liked’ on a Facebook cover photo, then choose ‘Get Notifications’ you’ll never miss a post from that page? Use it for pages that run regular creative and tiebreaker comps!
Stalk other compers (in the nicest possible way!)
It’s always worth having lots of comping friends for the purpose of finding new comps! Keep an eye on the ‘ticker’ on the right of your Facebook page; you’ll learn to spot posts where your friends are commenting on a tiebreaker competition and can follow them over there. When you spot a tiebreaker competition on Twitter, search on the competition hashtag or replies to see the answers – there are some talented compers who write excellent tiebreakers. Follow these compers, or add them to a list, and if they tweet something that looks like a slogan, check out the tweet they’re replying to!
Please leave me a comment if you have any more tips at finding tiebreaker competitions as I’d love to track down a few more to share with you!
Also see… my top tips on how to WIN tiebreaker competitions!