How to enter Instagram competitions

Instagram is a free mobile app designed for people to share original, creative photos with friends and followers. Take a picture or video, transform it with filters, then share to your followers – you can also choose to post the photo to Facebook or Twitter.

Lots of brands like to use Instagram for competitions and prize draws – entry might be as simple as liking or sharing a photo, or you might need to upload a ten second video or photo on a set theme.

This blog post and video tutorial have been updated for 2016 and will help you get started with Instagram comping!

If you’re new to Instagram, the best place to get started is on their own Help Pages. Although you can view, like and comment on Instagram photos on a computer at, you can’t upload photos directly to the Instagram website. You have to upload photos via a mobile device – unless you download the desktop app Gramblr.

Watch my 12 minute YouTube guide to entering competitions on Instagram – ideally, have your phone or tablet in your hand and play the video on a different device.

Getting started

Download the app, and sign up using Facebook log in or your email address. Choose a username and edit your profile (click the gear icon) to add a photograph and a ‘bio’ – a few words for your profile page.

Note: If you set your profile to private, only your followers will see your photos – promoters won’t be able to check your competition entries! 


From left to right, here’s the Instagram navigation icons:

  • Home – a feed from the users you follow, plus sponsored content (adverts). Instagram feed used to be reverse chronological order, but recently they have introduced an algorithm similar to Twitter which guesses the posts you’ll be most interested in and shows them at the top of your feed.
  • Search – tap the magnifier to search by people (usernames), places or tags (hashtags). A hashtag (#) is a way of assigning a ‘theme’ to a photograph, eg. #sunset, and can be used to track competition entries, eg. #SuperLuckygiveaway.
  • Camera – tap to access your library (camera roll), or to take a new photo or video. Double tap to go straight to your library to upload an existing photo (switch albums by tapping the top of the screen).
  • Activity – shows your latest likes, comments and followers (you can also access this list at Tap Following to see activity from the people you follow.
  • Profile – return to your own profile page.

The basics

  • To follow, find a user by searching or following a link, then click Follow
  • To like a photo, double tap it or tap the heart underneath
  • To comment, tap the speech bubble, type a comment and tap Send
  • To mention (or tag) another user, use the @ symbol then type their username – it will feature as a notification on their activity list.
  • To send a direct message, go to your Home page, tap on the ‘in tray’ icon at the top right then the plus sign – then type the recipient’s username

How to regram

A regram or repost is the Instagram equivalent of a Twitter retweet – you’re sharing someone else’s post to your own followers. Instagram don’t like this, which is why there’s no share function built into the app – send a regram by taking a screenshot or using an app.

Regram with a screenshot

  • With the competition photo on your screen, take a screenshot. On an iPhone or iPad hold down the Home button and then press the Power button. On an Android it’s usually the Power and Volume Down buttons together – for other devices, you might need to Google to find out what method to use.
  • A photo of the screen will now be saved on your camera roll/gallery
  • Double tap the camera icon
  • Move the screenshot with your finger to crop it, removing the surrounding white and text so it looks like the original shot
  • Tap Next twice, skipping the filters
  • Add a caption with the competition hashtag (if there is one) and tag the promoter – the tag might not be compulsory but it lets them know you’ve entered!
  • You may also choose to tag the promoter in the photo – tap tag people to do this.
  • Share the photo!

Regram with an app

  • Download a regram app to your device – I use Repost
  • In Instagram, tap the heart on the competition photo to add it to your Likes
  • Open your app and tap Likes
  • Find the competition photo, and tap the Regram/Repost button
  • Choose an option for the overlay bar – this displays the original user’s name
  • Tap to export the photo to Instagram
  • In Instagram, tap Next
  • Add any required hashtag or @ mentions – you might want to add your own caption!
  • Share the photo!

How to upload a new photo for a competition

  • Before you enter, read the T&Cs to see if it’s random or judged, and check how many entries you can make.
  • Write down the hashtag and any @ tags/mentions you need to use in your caption – it’s really easy to make a typo in a hashtag, and your entry won’t even be seen!
  • Take a photo by tapping the Instagram camera icon, or navigate to your camera roll to choose an existing photo
  • Use your fingers to zoom in if required. Your photo doesn’t have to be square – tap the ‘corners’ icon in the bottom left of the photo to use its original ratio.
  • Use tools to adjust contrast, brightness, etc. and add filters – tap and hold your photo to see the difference the filters make to your original shot.
  • Tap Next and add a caption, tagging the company and using a competition hashtag if required
  • Share the photo!

How is the winner selected?

  • Entries will either be judged (creative competition), decided on popularity (voting) or selected at random (prize draw/regram) – usually entries will be collected using a search on the specific competition hashtag. This could be done simply by swiping through search results or importing hashtagged entries into a spreadsheet or photo gallery.
  • Some promoters may choose regram winners from comments rather than a hashtag search (explaining why private accounts sometimes win regram comps) – it’s worth leaving a comment just in case.

How is the winner informed?

The promoter might…

  • post a congratulations photo, tagging the winner’s name in the caption and asking them to send a direct message or email
  • comment on the original competition photo, tagging the winner’s name and asking them to send a direct message or email
  • send a DM (direct message) – to check your inbox, go to your Home page then tap the ‘in tray’ icon at the top right of the screen.
  • tweet the winner, which is why it’s best to have the same username on Twitter and Instagram

If you want to know who won an Instagram competition, message the promoter, tweet them or comment on the original post, tagging them. If there weren’t many entries for a hashtag competition, you could tap each one to see if there’s a ‘congratulations’ comment. You might also get a clue from the accounts a promoter has followed most recently – they usually follow a winner, then send a direct message.

Stay out of ‘Instagram jail’

Like Twitter and Facebook, Instagram will punish those users it considers to be spamming and ban them from liking or commenting. Stay safe by uploading regular new content (not just liking and commenting), not tagging lots of names in your comments and not doing too many likes and follows in one go. Read more about an Instagram block on Mobilivious.

Did you find this useful? Subscribe to my YouTube channel at, and check out my SuperLucky Secrets book.

See also: How to find Instagram competitions, Ten tips to win more prizes on Instagram.

17 Responses

  1. Kieran Walsh says:

    Di help, Instagram over the weeks will not let me follow any one, Keeps saying we have put a hold on your account too protect our community, Log in from same account every time, But in its wisdom Instagram states my log in comes from devices not reconized Apart from closing account any body got any advice. Been shut out for over Three weeks

    • Di says:

      This sounds like a nightmare Kieran! Are you able to log in using a different device? If I were you I would create a brand new Instagram account and give that a try.

  2. Julie Cooper says:

    Should I have my Instagram set to private or not set to private for the purposes of entering competitions?

    • Di says:

      It depends what kind of comps you’re entering Julie – if you only enter follow, like, comment and tag comps then a private account is fine. However if you’re sharing to your story and uploading posts to your feed, you must be on a public setting for the promoters to see your posts! Some promoters say that you can DM them a screenshot of a private story, but mos will want it on public.

  3. Peter Rob says:

    New to this Super Lucky Di, I’m using a Samsung Android and when I hold the power and return buttons a white flash and a camera click is heard when regramming a photo, however it disappears in to cyber space?

    • Now, I’m not very good with Android devices – but have you tried taking the screenshot, and then immediately swiping down from the top of the screen to see notifications? It might be there?

  4. Mark Johnstone says:

    SuperLucky I think I’ve got some very handy tips for Instagram giveaways you might be not aware of. It can all be done via a browser. Just remember this one word. Yastagram! This very handy site does re-posting. I also use as can right click to copy the picture and manage your likes and custom feeds to track favorite promoters for giveaways etc 🙂

    Some Instagram competitions are easier done using an app for most I find it easier on the PC as can bookmark the page, quickly save and upload the pic for re-posting. Note the Instagram site I don’t think can right click to save the image thou I can bookmark the giveaway with a follow and like. Then switch to the other sites to complete the rest. 🙂

    • Thanks for the tips Mark! I rarely enter Instagram re-gram comps but this is useful information, and it might be worth me writing a ‘How to use Instagram on your computer’ post now there’s a way to do it! Also looks very handy for creating custom feeds from compers who I don’t follow!

  5. Alison Walker-Hyde says:

    Just watched this a few times – going to give my first Instagram comp a bash now!

  6. Julie Feathers says:

    Thanks Di for this I have done my first regram

  7. Vicky says:

    your link to how to find instagram comps is not working for me

  8. Maggie Lee-Roberts says:

    I object to having to follow so many people on Instagram and now I can’t see my friends’ photos as I’m swamped with hundreds of posts from people I’ve had to follow to take part in a competition. It’s spoiled Instagram for me, but there may be that big win…..

    • It would be good if you could set up lists like on Facebook – then you could check out photos from a VIP/friends list without all the other guff! I don’t follow too many accounts and always unfollow if I see too many boring baby photos! (shhh, don’t tell the bloggers!)

  9. chrriss88 says:

    Instagram has always been a mystery to me so thanks Di for this tutorial x

  10. Julia Plant says:

    Thanks Di. searching out instagram competitions is much harder than with other media. Many are low entry too – definitely worth the effort. I’ve had some nice wins with creative or themed photos on Ig. I’ve never won a REGRAM comp and don’t know anyone who has. As Di points out, they are an ugly interruptions to newsfeed and maybe better avoided?

  1. 12/07/2014

    […] Read the rest of the post at its original source by clicking here. […]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.