Larazade Tomb Raider instant win

As a clever tie-in with this September’s release of the ‘Shadow of the Tomb Raider’ game, Lucozade have temporarily rebranded as Larazade – and are celebrating by giving away goodies ‘from the prize tomb’ every day. Buy a promotional bottle, enter the code online, and you could instantly win a Shadow of the Tomb Raider digital game code, an XBox or even £1000 cash!

How to enter

  • Buy a promotional Larazade bottle or multipack (original, orange, or apple)
  • Select your country and register at (or log in if you’re previously entered a Lucozade competition)
  • Peel the Larazade label off and look for the code printed across the middle of the bottle (see example below).
  • Codes are unique, and can only be used once – you can enter one code per day

If you’re the first person to enter after a winning moment, you’ll win a prize and will find out on screen what you’ve won – if no entries are received between one winning moment and the next, the prize will roll over until they are won. All prizes are guaranteed to be won!

The Prizes

  • 40 cash prizes of £1,000
  • 100 Xbox One X’s
  • 200 digital Shadow of the Tomb Raider games

The promotion is open to residents of UK and ROI aged 18 or over (for Northern Ireland and ROI, there’s a no purchase necessary route) and runs until 31st January 2019.

After the main instant win promotion ends, late entries until 30th May 2019 will go into a  prize draw to win two £1,000 cash prizes (one for UK and one for ROI).

EVERY entry automatically gets a a Yellow Shadow Band Resource Pack for Shadow of the Tomb Raider, which can be used when the game is released on 14th September. Unfortunately, Lucozade have made the decision to send out losing emails with the subject ‘Congrats! You’ve won a prize’ – so don’t get too excited when you spot that in your inbox!


Although it sounds like a lot of prizes, the promotion is running for a whopping six months, which works out at around two prizes to be won each day. As the promotion started late, and the bottles are now widely available, my tip would be to hold on to some of your codes and enter them in December and January, when the bottles will be much harder to find in shops and less people will be eagerly entering! Try putting your code in late in the evening – it’s only one daily entry per person, and most people will use their code earlier in the day.

If you’re a seasoned comper, you’ll already know that Lucozade bottles are a popular item to womble – check my post Wombling for Wins for tips!

Enjoyed this post? You might like to read my other blog posts What is a winning moment promotion?, and top tips for winning purchase-necessary competitions.

46 Responses

  1. Tom says:

    It just keeps saying you have not won this time, try again tomorrow. It’s not once asked me to enter a code from my bottle.. it’s just random , no need to purchase to receive a code… con.

  2. James says:

    Yes, I’ve just clicked on the link to the website and the competition is closed. I thought it was open until the end of January? I’d been saving up codes too, I have 25 codes from bottles saved into my notes on my phone. I was planning on entering them at the beginning of January. Damn.

  3. Victoria Riches says:

    Oh no it’s saying it’s closed

  4. Kelly says:

    Hi I’m from Trinidad and Tobago trying to register ..unable to dose this apply to our country

  5. Jimbo says:

    “If you’re the first person to enter after a winning moment, you’ll win a prize – if no entries are received between one winning moment and the next, the prize will roll over until they are won. All prizes are guaranteed to be won!”

    I haven’t a clue what this means? A winning moment? What?

  6. Anon says:

    What do you do after you get an email saying you won,it gave me a list of things to do and I don’t understand

  7. YOUR BOSS !!!!! says:

    This is a scam anyway as all keep getting is redemption code for resource pack as which I have all the same ones for yellow stuff. I have had over 32 bottles and all codes that worked was 10 of them give same thing so won’t be doing again as by time finished buying these bottles I could just gone and bought the game anyway so will just go buy that as not wasting my time on this anymore scammers all they are to get sales up…………

  8. I had not even entered my code and it told me I hadn’t won.


    Every day I put a code in and it keeps saying my password is wrong ? they keep sending me emails to click on a link which just sends me another link. This is a scam.

  10. Hamid Mohammed says:

    This absolutely FAKE. I purchased so many bottles and non of them gave me shit. This is a BIG FRAUD. THIS COMPANY WASTED ALL MY MONEY. IM ABSOLUTELY DISAPPOINTED BY THIS

    • Di says:

      Hamid, this promotion is probably getting more than 5,000 entries EVERY DAY, with only 2 prizes to be won each day. The game has just been released and getting lots of media coverage. The chance of winning is low BUT people are winning – I know of one £1000 winners and two game winners.

    • Anna Findlay says:

      I have just received my Xbox one x that I won from Lucozade so it’s not fake at all

  11. Matthew says:

    How to enter code?

  12. Jason says:

    Has anyone received their code yet for the resource pack? I’ve got about 4 emails saying I’ll get further details once the game has been released, yet I’ve had nothing. Been playing TR since 12th too

  13. nicnac noo says:

    I entered this and won £1000. I was even given the bottle free by promoters in the city centre!!! #winning

  14. Tom Slavin says:

    I have tried to input 16 codes that I have each day and I am unable and I feel frustrated this is a real cheat and cannot be bothered to try any more so bad show lucozade and I am no longer buying any more I really feel I should get a game for all the time and effort I have put in really disgruntled customer

  15. Eamonn Davey says:

    Everytime I put the code in I get win the tomb raider in-game yellow shadow band resource pack..why is that.

    • Di says:

      Every entrant receives this freebie code – because they want to encourage you to buy a copy of the game in order to use it!

  16. Jason says:

    I didn’t win, but I understand you still get come bonus currency. How long does it take for them to email you the codes. I’ve not had anything for a few days now. Thanks

    • Di says:

      You’ll receive instructions on getting your resource pack when the game is released Jason – after the 14th September! You’ll need to buy the game to access it.

  17. I also have great difficulty reading the first pack of 6 bottles- almost impossible. The second pack of 8 are also difficult to read, but with the help of a magnifying glass it appears to readJHAJJFN3FC but this gives me the message code not recognised – you do not make it easy to enter do you.

  18. Darren cooper says:

    I’m not lara croft it’s a puzzle trying to read the code I tried on my back and handstand and filled it up with different colour liquid

  19. Pleiades says:

    There appears to be 2 different comps running at the same time, one /tomb and the other /lara. One of my bottles only has 8 digits on it rather than 10, weirdly :-/

    • Di says:

      Oh! Where is advertised? They both redirect to the main page, but they must be using two different short links to track how many entries they get from each.

  20. Coupdog123 says:

    I didn’t win but my mate couldn’t read his code so he picked up my hamster and fed it to the dog

  21. Claire Wilson says:

    Where do you enter your code????

  22. Linda says:

    Now tried 6 larazade bottles and none of the codes have worked, they are unreadable. I have made contact to report this, but they didn’t bother answering.

  23. Very creative to rename the brand!

  24. Paul Morris says:

    Bit of a farce. The comp website is different on the bottle. I see, doesn’t work.
    Then, when I input the bottle code, it asked for an apparently already registered password?

    • Di says:

      The link redirects you to (this is the link I’ve embedded in my blog post html, as the main one is unreliable!). If you’ve entered Lucozade comps previously, then you can log in using that account – perhaps you’ve entered one of their promotions a year or two ago and forgotten that you’d registered previously?

  25. shona mackie says:

    I can not read any of the codes printed tried emailing them with email addy beside the code entry but does not accept email so do not know what to do

  26. I never even got to download my code be for the took me thanks

  27. Amy M says:

    Just as a warning, we bought a pack of 6 yesterday and the codes were so badly printed we couldn’t make out 2 of them. After contacting them on facebook we were given some additional codes for our inconvenience. Just thought I would pass on the info in case anyone else had an issue! 🙂

    • Di says:

      They’re really hard to read aren’t they? It would be much better to print on the reverse of the label, or under the lids! Or simply in a black ink! Thanks for the tip Amy.

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