Less than 1% of prizes awarded in the McCain Great British Raffle

15 Responses

  1. Well done Di for making consumers, the BBC and ASA aware of this “scam” type of promotion.
    A small victory for yourself on behalf of all compers, and hopefully a lesson learned by McCain.

  2. Liam Bishop says:

    Pretty disappointing from McCain. The sad thing is that the vast majority of people won’t know and won’t have seen anything bad about it, and by and large they would have gotten good PR from customers from running such a large competition. Glad they are being called out on it!

    They clearly would have had an idea about win rate beforehand from whatever analysis they would have done so they must just have been laughing the whole time.

    • Di says:

      I’ve been asked to go back onto BBC Radio 4 ‘You and Yours’ to talk about this promotion – and I know there are complaints being forwarded to the ASA about it, so hopefully it’s not the last the general public will hear of it! I do hope the agency responsible realise it’s not a ‘decent, honest and truthful’ way to run a promotion and will do the right thing next time.

  3. Joan Colwell says:

    What a disgrace and from a “brand leader” – they really don’t deserve customer loyalty. I hope they have learned a valuable lesson from this – customers want to be treated fairly and don’t want to be mislead. I don’t buy frozen chips etc any more but when I did I usually bought McCains – never again!

  4. Tilly says:

    I can’t believe that such a low number of prizes were given away!

  5. Lyndsey Bruce says:

    It is very disappointing to see a well known brand like McCain run a misleading competition like this. It really makes you wary of future promotions. The every day person would never have realised how few prizes were likely to be given out. Very bad show from McCains ☹️

  6. Kellie McIntyre says:

    Poor poor show by mccains!

  7. Francesca Jones says:

    McCain WERE my go to brand of choice for frozen potato product but since this promotion I DON’T buy McCain anymore…I didn’t expect to win but you do expect a big company to promote their competitions fairly and I feel scammed!

  8. Kerry H says:

    Good on you for calling them out!

  9. Gabriela. says:

    It’s very disappointing and unexpected when this kind of competitions are from a well known and successful brand.

  10. Nikola says:

    It’s just awful, to be honest I will avoid this company in future!

  11. Claire Noke says:

    so did McCain reply at all? …. I still don’t understand why they only gave away such a measly percentage of prizes? Why were NONE of the cars given away? What was the excuse…. (sorry… reason) ? Thanks Claire. x

    • Di says:

      Claire, if you take a look at my post last year about the mathematics of this type of promotion at https://superlucky.me/misleading-instant-win-promotions/ that might help to explain it. Essentially, McCain would have produced a certain number of promotional packs (eg. my conservative guess is 100 million – the BBC asked but McCain refused to say how many) – in that case, the chance of your pack code winning one of the ten cars would have been a tiny 1 in 10 million. Not great!
      The 0.56% claim rate suggests that only about 1 in 178 people actually typed their pack code in on the website too – problems with greasy packets and unreadable codes probably contributed to this, but it still seems a VERY small fraction of purchasers bothering to enter!

  12. ailsa says:

    I will be steering away from this company in general in future. All those greasy packets I searched for codes in!

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