A meeting with CAP

28 Responses

  1. Stevie says:

    All your hard work is so helpful to the average comper.

  2. Stevie says:

    All your hard work is so helpful to the average comper.

  3. Stevie says:

    All your hard work is so helpful to the average comper.

  4. nicola stott says:

    Question re Twitter : I asked if Carling had chosen their winners of a recent comp and they replied yes, but they couldn’t share them with me but I could check out some of the entries #carlingperfectsummer . Couldn’t see any replies from carling to anyone so presume done by DM. Is this statement correct?? just thought it seemed a little odd

    • This is an interesting one – it was a Gleam giveaway so the company would have seen it as a valid entry from a valid Facebook account – without seeing the full database of entries we can’t establish what exactly happened but it may be that she didn’t actually cheat, she just linked the wrong Facebook account. Whether both accounts are her or if she’s using a family member’s account, who knows! I don’t think the company did anything wrong though – it’s more an issue of dishonesty on the entrant’s part.

      • sharon mead says:

        It is interesting…… shame it has ended in bad PR. Just shows how careful companies need to be.

  5. fiona haeward says:


  6. Time Traveller says:

    does CAP really have any teeth ? do promoter really care if they get contacted by CAP ? has CAP ever fined or brought a legal case agains company infringements like extending competitions? not truly picking a random winner?
    are companies scared of CAP/ i really don’t think so … there is no deterent is there? really?
    id love to see companies with huge fines for not running a comp fairly… will that ever happen ?
    or just “don’t do it again ” then the company goes away laughing?
    could you ask CAP to provide a list of companies they have sided against and the punishment that company was given please?
    I’m sure we’d all like to know that answer
    x x x

    • Diane Wood says:

      I got ASA involved in my problem (company didn’t send prize as described), ASA could only tell them to change the advert to remove the description of the prize (which they ignored). When I reported them again for failing to comply, they changed the advert and when I got Trading Standards involved, who took up my case, the company eventually stumped up the cash, for the value they claimed the prize to be, as I told them I would be taking them to court and the judge would see they ignored the ASA (amongst other things). So not sure that the company were scared of ASA, more that the judge would not look favourably upon them for ignoring them.
      From the website:
      The ASA is a non-statutory body so we do not have the power to fine or take advertisers to court.
      Who can fine or take legal action against advertisers?
      In exceptional circumstances where an advertiser has so seriously or repeatedly breached the Codes for misleading advertising or a broadcaster continues to run problem ads then the ASA can refer to its legal backstops.

      The Trading Standards is the ASA’s legal backstop for non-broadcast advertising and can initiate statutory interventions against advertisers that fail to co-operate with the self-regulatory system.

      • Diane Wood says:

        CAP is part of ASA
        (The Advertising Standards Authority)

        • CAP write the code TimeTraveller (you don’t complain to them). You complain to ASA who will hopefully investigate and publish a ruling against the company/agency – most promoters wouldn’t want that to happen, so a polite threat of making the complaint (via email or publicly on social media) is usually enough to get the problem fixed. Regarding a missing or wrong prize, as Diane says – Trading Standards would be your next step.

          As Diane says, too many people have never heard of the CAP Code – and we can help with that by gently pointing promoters in the direction of the Code and reminding them that prize promotions should be fair to all entrants. The quickest way to do this is simply to comment on a Facebook post or tweet them ‘Where are the terms & conditions for this competition please?’ – if they don’t respond then you can remind them politely that UK promotions need to comply with the CAP Code and must have clear T&Cs available to read before entry.

      • Time Traveller says:

        no real deter ant then….. shame, seems a bit of a waste of time, I’ve had so many companies extend deadlines, and not want to give out advertised prizes because of lack of entrants, sometimes i was the only entry and they said we are going to do the competition again, but you’re welcome to enter your photo again !!!
        why would i enter my photo again when they didn’t pick me as their winner out of just my entry that entered??
        lots of companies run competitions as a bit of fun, they don’t take their responsibility seriously.

        • Diane Wood says:

          I think a lot of smaller or new businesses don’t realise there are rules in the first instance, I know I didn’t when I first started entering them. Plus I guess using social media is easy for people to set up a business and running competitions relatively new, and rules & regulations need time to respond & evolve and by informing companies of them, and reporting when necessary, we can aid this process

          • Time Traveller says:

            I’ve only delt with big companies! , some think its just fun, and are not bothered by the legal? restrictions.
            they run it their way and if they want to change anything, they can! i remember a company for skin cream ran a comp of leg photos and each month it was supposed to end they extended it another month .. for a year ! when a company will not answer your emails or messages, thats frustrating too.
            would it not be a good idea to have compere come together and leave comments on their Facebook etc to show a stand of force against companies who don’t care about the rules they set out ?

          • Diane Wood says:

            Yes, being ignored is frustrating, I think our best bet is to keep reporting these companies, as unless ASA see the frequency of the breaking of rules, they won’t realise the extent of the problem and then maybe they’ll get the manpower and power to deal with it effectively as it’s one thing to have rules & regs but quite another to police and enforce them

  7. Louise says:

    This is really good, I can’t believe how quick you’ve got the ball rolling since your first post on this subject.

  8. Elaine Dale says:

    32 mins ·
    Congratulation to:

    ( Prize Sponsor: http://www.freesamples.co.uk/ )…
    won with them at end of July, had to jump through hopes to claim prize, still waiting and know of at least 2 other compers had bother with this promoter, currently waiting for response from ASA

  9. Louise Asekokhai says:

    Brilliant, would be great if they implemented your recommendations especially twitter as I used to enter loads of twitter comps but have given up as it feels like a waste of time.

  10. Janie McColl says:

    Well done Di, this is spot on. I hope sometime soon this is all implemented.

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