No more daily tweets…

6 Responses

  1. Tobias says:

    Hi, Di!

    I believe that the new Twitter TOS will have a very positive effect on social media automation and that quality on Twitter will become more important again.

    Posting an identical tweet for several days in a row is fine, especially if you consider that the average lifetime of a tweet is 18 minutes and only a fraction of your followers see it at all.

    Unfortunately, a lot of people went there and shared dozens of tweets in always the same form over and over again over several accounts. With the new regulation, everyone must now vary each post and invest more time in Twitter. This has the positive side effect that communication on Twitter should generally become “more human” again and focus more on interaction than on mere distribution.

    Therefore I think your idea of the “bonus daily entry” and using different copies in your tweets is excellent and definitely the right thing to do.

    Marc Guberti, for example, has been posting much less frequently since the new TOS, but with more targeted, individualized content that is better adapted to the target group and has since achieved significantly higher interaction rates.
    Of course, as you say, it takes a lot more time, but when it comes to getting more interaction and a more relevant reach, it’s worth the invested and scarce time.

    Additional, most social media tools have reacted to the changes, such as Meet Edgar or Buffer and adapted them. And, social media automation tools like Blog2Social, which have already focused on sharing different versions of the same tweet, with varying images, texts, hashtags, and handles, are increasingly benefiting from the changes in Twitter TOS.

    I’m really curious how this will develop because other networks want to follow Twitter’s example and focus more on individualization and interaction again.

    Thank you for your article, Di!

    • Di says:

      Thanks for the comment! I use MeetEdgar and the repeated tweets are so useful for my evergreen content, so it looks like I’ll need to sit down with a spreadsheet to write all those slightly different tweets to share my posts. Although there are now problems with apps posting automatically to Facebook groups now too, which is the only other reason I use Edgar. It definitely means an overhaul of the way bloggers do things!

  2. Thanks Di for explaining I had seen an article about the twitter changes, but never sure what to believe online, but between gleam having removed the daily entry option, and this lovely post, I definitely need to rethink elements of my giveaways and in the future rafflecopters I set up, not tick the daily tweet option so that people can’t blame me for potential twitter bans.

  3. Nikki Hayes says:

    Thanks for posting this Di. I hope Rafflecopter get with the programme and also stop daily repeat tweet entries but they seem singularly unresponsive to changes generally. I hope bloggers don’t start asking us to comment on random articles for daily entries – I won’t do this and its not a good idea for the blogger as its non organic and a bit spammy to boot. Daily bonus entries are great and I’m also happy to visit a particular page in order to get an extra daily entry. We’ll have to wait and see what impact continuing to tweet daily using Rafflecopter will have on both compers’ accounts and on bloggers’ accounts – I’ve already heard one blogger has lost her comping account due to the changes.

    • Di says:

      I love the simplicity of a daily bonus entry too – I don’t think bloggers really need to go so OTT with the requests for a small giveaway!

  4. I didn’t even realise you could do that on Tweetdeck- no wonder the cheats do so well. Glad they’ve levelled the playing a field a bit for honest Compers

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