No more daily tweets…

Twitter recently announced a change in its rules regarding posting duplicate content. Designed to reduce the amount of spam and ‘bots’ on the platform, the new terms of service stop people sending duplicate tweets from multiple accounts, and also put limitations on ‘recycling’ tweets (posting duplicate content multiple times on a single account).

How does this affect competitions?

The Twitter automation rules state that “You may not post duplicative or substantially similar Tweets on one account”.

Gleam and Rafflecopter widgets have always included a ‘daily tweet’ option,  allowing entrants to visit a blog/website every day, tweet the same content and gain an extra entry in a prize draw for doing so.

If you enter competitions using the Gleam platform, you’ll see that the ‘daily tweet’ option has already been removed. Gleam integrates with Twitter’s API (the API allows a user to complete a Twitter action without leaving the Gleam widget) – and because of this integration, Gleam could be at risk if they don’t comply with the rules.

Rafflecopter, on the other hand, doesn’t use Twitter’s API – for a Rafflecopter giveaway, a pre-typed tweet appears, but the entrant still has to click to send it themselves. It remains to be seen whether Rafflecopter will remove the ‘daily tweet’ option from the platform.

The daily tweet has never been a great idea from the entrant’s point of view, as Twitter often ‘shadowbans‘ or filters out tweets from users who are sending out spam – and this type of repetitive action is often flagged as spam.

So if the daily tweet is a no-no, what tasks can bloggers and promoters include in their giveaway widgets to get entrants back for a daily visit?

  • Free daily bonus entry – this is the easiest option, with entrants simply having to click to register a bonus entry (a bonus entry task is available on Gleam, but on Rafflecopter it will need to be added as a custom task)
  • Comment on a blog post – ask entrants to leave a comment each day on any other blog post (ask them to copy and paste a link to the blog post in the widget – as this is time consuming, weight the task accordingly)
  • Share a photo – ask entrants to share a new photo on Twitter, Instagram or Facebook each day for a bonus entry (this is quite a lot of effort for entrants though – and can only be done using Gleam)

A ‘daily entry’ option can be added to any custom task on Gleam or Rafflecopter – for example, asking entrants to visit a web page or blog post, or answer a question.

Tweetdeck changes

Twitter’s Tweetdeck software used to be able to send exactly the same tweet from multiple accounts at once – which made it easy for someone to cheat in a competition by retweeting from lots of accounts at once! The good news is that, due to the new Twitter rules, this is no longer allowed:

Users of TweetDeck will no longer be able to select multiple accounts through which to perform an action such as Tweeting, Retweeting, liking, or following’

This is definitely a change worth celebrating – there has been much frustration in the past where serial cheats (sometimes with 100+ accounts) have won multiple prizes in the same ‘Follow & RT’ giveaway!

Tips

For compers – keep your account safe from deactivation or filtering by tweeting regular, original content – don’t tweet too many times with the same competition hashtag or send duplicate tweets.

For bloggers – schedule shares of your blog post links using different copy in your tweets, and try to cut down on the automation! Add a ‘bonus daily entry’ task to your giveaways to replace the daily tweet option – or how about adding a daily entry for people visiting your Giveaways category?

Let’s hope these rule changes will see less spam across Twitter – and fewer compers suffering a shadowban!

6 Responses

  1. Tobias says:

    Hi, Di!

    I believe that the new Twitter TOS will have a very positive effect on social media automation and that quality on Twitter will become more important again.

    Posting an identical tweet for several days in a row is fine, especially if you consider that the average lifetime of a tweet is 18 minutes and only a fraction of your followers see it at all.

    Unfortunately, a lot of people went there and shared dozens of tweets in always the same form over and over again over several accounts. With the new regulation, everyone must now vary each post and invest more time in Twitter. This has the positive side effect that communication on Twitter should generally become “more human” again and focus more on interaction than on mere distribution.

    Therefore I think your idea of the “bonus daily entry” and using different copies in your tweets is excellent and definitely the right thing to do.

    Marc Guberti, for example, has been posting much less frequently since the new TOS, but with more targeted, individualized content that is better adapted to the target group and has since achieved significantly higher interaction rates.
    Of course, as you say, it takes a lot more time, but when it comes to getting more interaction and a more relevant reach, it’s worth the invested and scarce time.

    Additional, most social media tools have reacted to the changes, such as Meet Edgar or Buffer and adapted them. And, social media automation tools like Blog2Social, which have already focused on sharing different versions of the same tweet, with varying images, texts, hashtags, and handles, are increasingly benefiting from the changes in Twitter TOS.

    I’m really curious how this will develop because other networks want to follow Twitter’s example and focus more on individualization and interaction again.

    Thank you for your article, Di!

    • Di says:

      Thanks for the comment! I use MeetEdgar and the repeated tweets are so useful for my evergreen content, so it looks like I’ll need to sit down with a spreadsheet to write all those slightly different tweets to share my posts. Although there are now problems with apps posting automatically to Facebook groups now too, which is the only other reason I use Edgar. It definitely means an overhaul of the way bloggers do things!

  2. Thanks Di for explaining I had seen an article about the twitter changes, but never sure what to believe online, but between gleam having removed the daily entry option, and this lovely post, I definitely need to rethink elements of my giveaways and in the future rafflecopters I set up, not tick the daily tweet option so that people can’t blame me for potential twitter bans.

  3. Nikki Hayes says:

    Thanks for posting this Di. I hope Rafflecopter get with the programme and also stop daily repeat tweet entries but they seem singularly unresponsive to changes generally. I hope bloggers don’t start asking us to comment on random articles for daily entries – I won’t do this and its not a good idea for the blogger as its non organic and a bit spammy to boot. Daily bonus entries are great and I’m also happy to visit a particular page in order to get an extra daily entry. We’ll have to wait and see what impact continuing to tweet daily using Rafflecopter will have on both compers’ accounts and on bloggers’ accounts – I’ve already heard one blogger has lost her comping account due to the changes.

    • Di says:

      I love the simplicity of a daily bonus entry too – I don’t think bloggers really need to go so OTT with the requests for a small giveaway!

  4. I didn’t even realise you could do that on Tweetdeck- no wonder the cheats do so well. Glad they’ve levelled the playing a field a bit for honest Compers

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