Do The National Lottery hate compers?
The joy of being a comper is that with a bit of effort, we can get something for nothing. And that might be why The National Lottery appear to have taken a dislike to us this week. After all, lottery tickets now cost £2 a pop. And the chance of a big win? It’s pretty slim.
On the other hand, most competitions and prize draws on the web, Facebook and Twitter don’t cost a penny to enter. And the chance of winning is much better.
In the terms and conditions for the latest @TNLUK Twitter promotion you’ll find this gem:
The Promoter reserves the right to refuse entry to serial competition entrants. The Promoter will have ultimate and final say on who fits those criteria, but as a rule, anyone with over 50% of their Twitter communications as entries into competitions may face disqualification. The Promoter’s decision is final.
After a browse of the CAP Code website, there’s no mention of restrictions as specific as this, although the code does state:
Promoters must conduct their promotions equitably, promptly and efficiently and be seen to deal fairly and honourably with participants and potential participants. Promoters must avoid causing unnecessary disappointment.
It would be interesting to see what result a complaint to the ASA about the promotion being ‘unfair’ might get! The National Lottery is all about winning prizes, so why exclude the people who love to win prizes the most – compers?
And the 50% rule is crazy too. 90% competitions perhaps – but 50%? That certainly excludes me! Yes, we know that many promoters don’t like compers – but the trick is to design a competition or prize draw that appeals to fans too, rather than only to compers. And generally, Twitter doesn’t work for that. Most people using Twitter for chat just aren’t interested in winning prizes and don’t want to interrupt their flow with spammy competition tweets. In fact, compers on Twitter can be invaluable in spreading the word about your latest giveaway – so it’s a good idea NOT to annoy us!
I might be a serial competition entrant, but I also like to buy Lottery tickets and scratchcards occasionally. I also like to tweet chat, photos and links (ooh, about 40% of the time). And I think most compers are enthusiastic, friendly people who, if they were lucky enough to win one of TNLUK’s 32 prize bottles of champagne, would send a lovely thankyou tweet and photo of the prize.
So tell us, @TNLUK, what exactly has made you so anti-comper?