Do The National Lottery hate compers?

The joy of being a comper is that with a bit of effort, we can get something for nothing. And that might be why The National Lottery appear to have taken a dislike to us this week. After all, lottery tickets now cost £2 a pop. And the chance of a big win? It’s pretty slim.

On the other hand, most competitions and prize draws on the web, Facebook and Twitter don’t cost a penny to enter. And the chance of winning is much better.

In the terms and conditions for the latest @TNLUK Twitter promotion you’ll find this gem:

The Promoter reserves the right to refuse entry to serial competition entrants. The Promoter will have ultimate and final say on who fits those criteria, but as a rule, anyone with over 50% of their Twitter communications as entries into competitions may face disqualification. The Promoter’s decision is final.

After a browse of the CAP Code website, there’s no mention of restrictions as specific as this, although the code does state:

Promoters must conduct their promotions equitably, promptly and efficiently and be seen to deal fairly and honourably with participants and potential participants. Promoters must avoid causing unnecessary disappointment.

It would be interesting to see what result a complaint to the ASA about the promotion being ‘unfair’ might get! The National Lottery is all about winning prizes, so why exclude the people who love to win prizes the most – compers?

And the 50% rule is crazy too. 90% competitions perhaps – but 50%? That certainly excludes me! Yes, we know that many promoters don’t like compers – but the trick is to design a competition or prize draw that appeals to fans too, rather than only to compers. And generally, Twitter doesn’t work for that. Most people using Twitter for chat just aren’t interested in winning prizes and don’t want to interrupt their flow with spammy competition tweets. In fact, compers on Twitter can be invaluable in spreading the word about your latest giveaway – so it’s a good idea NOT to annoy us!

I might be a serial competition entrant, but I also like to buy Lottery tickets and scratchcards occasionally. I also like to tweet chat, photos and links (ooh, about 40% of the time). And I think most compers are enthusiastic, friendly people who, if they were lucky enough to win one of TNLUK’s 32 prize bottles of champagne, would send a lovely thankyou tweet and photo of the prize.

So tell us, @TNLUK, what exactly has made you so anti-comper?

21 Responses

  1. Isabel O'Brien says:

    I wrote about this on my blog recently, it’s funny I came across this straight after. It really irritates me. I can be a comper AND a blogger AND a person. I’m not scummy just because I have a hobby. It makes me really sad actually.

  2. Chris says:

    Forget the Lottery. Put your money into Premium Bonds. You can have your money back any time and there is still a chance of winning a million every month. Glad I gave up the lottery years ago. Always thought it was fixed anyway.

  3. Twitaculous says:

    What promoters always seem to forget is:
    a) Compers don’t win their whole life – they have to buy things, annoying compers will prevent them from being a customer in the future and from recommending the promoter in the future.
    b) Compers have ‘real’ friends – a comper retweeting a comp will be seen by these ‘real’ people.

  4. Diane Radford says:

    So silly! Compers are also spreading the word for bands, which is way they run them in the first place. So many things I’ve won then told other people about the product. If it was not for the compers or the sites that promote competitions then the advertising would not be so successful in the first place.

  5. emmasfabulous says:

    Same old same old, deluded companies that don’t realise compers are customers!

  6. su tyler says:

    Thanks Di. glad I bought it to your attention. A post by you is so much more eloquent than anything I could put together… and yours is polite.. mine wouldn’t have been 🙂

  7. emilyomara says:

    Great article, I have just tweeted it to them in the hope they will read it. Lets start a Twitter riot 😉

  8. Steve Thomas says:

    i dont tweet except for comps, What would they say if us compers stopped buying tickets for the lotto?

  9. beverley keenan says:

    I only use twitter for comps, i dont tweet

  10. Hazel Hulson says:

    Twitter is worse for restrictions limits I have found lately and less restriction on facebook to like comment share chat talk to friends and everyone has a life besides comping even though we enjoy comping as a hobby, and we don’t make us win prizes are shared fair random selection.

  11. Emily Knight says:

    What they don’t seem to realise is that not only will compers spread the word for them, but they’ll also talk to each other if things like this happen! My guess is that a huge proportion of their competition entrants are dedicated compers…so what happens for them now?

  12. Tim Bain says:

    At least they say it up front in the open, many blatently do this but say nothing. Some do it and moan to their blogging mates about compers.

  13. RachJ says:

    Disgusting. Closing my lottery account now. Stuff them. I’ll donate directly to charity and put my money straight into a savings account every week instead. Thanks for highlighting this Di.

  14. Caroline Tonge says:

    Interesting article, thank you – This is unbelievable – I’ve also been doing the Lottery since it began (because I like to try and win things) Think it’s time for me to save that money, unfollow them, and concentrate my efforts elsewhere.

  15. Irene Wright says:

    So that’s the reason I haven’t won a substantial (more than £120) prize in the lottery even though I have bought a ticket in every lottery since they first started in 1994/5. These days can’t even get more than one number – thinking of giving it up and putting the money on the stock exchange. Have better odds of getting something back. Seriously, banning Compers is pants!!

  16. neekeem says:

    I’ve nearly 38,000 tweets – go on, Lottery people, count them up and let me know my competition percentage 😛

  17. sandy port says:

    Nice article Di. I had no reply to my tweets to them about it – not even an acknowledgement.

  18. dragonfly63 says:

    Even more reason to join the opposition and avoid their product.

  19. Janie McColl says:

    Compers actually provide a service and help spread the word and make marketing easier and cheaper for companies…. they should be embracing us!

  1. 30/05/2014

    […] Di Coke wrote a blog post called Do The National Lottery Hate Compers?  Apparently The National Lottery in the U.K. is now disqualifying anyone who’s Twitter feed is […]

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