Where to promote a competition

My popular list of UK competition websites offers advice on where you should go to enter competitions, but if you’re running your own competition, where should you promote it to ensure its success? This post offers a few pointers!

Before publicising it, ensure your competition or prize draw looks genuine and professional – at the bare minimum there should be an obvious closing date in all your communications, but a full set of terms & conditions (or a link to them) is required by the CAP Code and will help you gain the trust of your entrants. A tweet that says ‘RT & Follow to win an iPad’ with a stock photograph has scam written all over it – take note, @WiseMoveScot…



Add to competition websites & forums

Your initial opinion of ‘compers’ might be negative, but without including them in your plans, you’ll struggle to get much interest in your prize promotion. Compers help to spread the word far and wide, and can become loyal customers and great brand ambassadors if they like what you’re doing.

In the UK it’s FREE to add your prize promotion to:

Two other big competition resources are MoneySavingExpert and HUKD (Hot UK Deals) – but as self-promotion isn’t allowed, you can’t add your own comps. Even if you politely ask a forum member to add it for you, you risk it being deleted and getting a ban if you’re found out. But don’t worry – if your comp is widely promoted elsewhere, the likelihood is that it will end up on one of these forums eventually!

In the US (or if your giveaway is open worldwide) it’s FREE to add your contest or sweeps to the Online Sweepstakes forum.

Add to blog giveaway linky lists

If your prize promotion is hosted on a blog or an Instagram account, it’s free to add it to my own monthly Blog Comp Linky or Instagram Comp Linky lists (please include a closing date!).

Share on social media

Share on Twitter and Facebook using hashtags like #win, #giveaway & #competition – you can also add #FreebieFriday or #WinItWednesday to your posts. Use the facility to pin a post to the top of your Facebook page and Twitter profile so people can spot it. Tweet your comp to me @superluckydi, and I’ll retweet to my followers.

Read my Blog Giveaways book for more tips

Although designed specifically for bloggers, my ebook Blog Giveaways: How to run successful competitions, contests and prize draws on your blog is full of tips on running any type of prize promotion, as well as example T&Cs. Buy it for just £1.99 here.

Finally, if you have some marketing budget and want your promotion to be seen by more than 10,000 keen compers, I can offer a featured post here on SuperLucky, a banner ad in my newsletter, or a simple share on my Facebook page/profile/group – check my Media Kit and contact me for more details and prices!


4 Responses

  1. Dan says:

    Great article, lots of really good advice for competition runners here.

  2. rebecca beesley says:

    Is your blog comp linky just for hobby bloggers to use or can companies with blog hosting a competition on their blog page add to the linky too?

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