Where to promote a competition
Are you struggling to get the word out about your new prize draw, competition or giveaway?
My popular list of UK competition websites offers advice on where you should go to enter competitions, but if you’re running your own competition, where should you share it to ensure its success? This post offers a few pointers!
Before publicising it, ensure your competition or prize draw looks genuine and professional – at the bare minimum there should be an obvious closing date in all your communications, but a full set of terms & conditions (or a link to them) is required by the CAP Code and will help you gain the trust of your entrants.
If you’re unsure about what is required, read my blog posts Essential Terms and Conditions for a competition and 13 mistakes promoters make when running competitions for tips on getting everything right first time.
Don’t rush into sharing your giveaway before you’ve checked everything is correct and CAP compliant. The tweet below from @WiseMoveScot, urging entrants to ‘RT & Follow to win an iPad’ has the signs of a scam – a stock photo, high value prize and no T&Cs or closing date at all. This one was apparently a genuine giveaway, but many entrants were suspicious!
Add your competition to specialist websites and forums
Compers are people who love to enter competitions – and although your first opinion of them might be negative, without including them in your plans, you’ll struggle to get much interest in your prize promotion. Compers help to spread the word far and wide, and can become loyal customers and great brand ambassadors if they like what you’re doing!
In the UK it’s FREE to add your prize promotion to:
- The PrizeFinder
- Loquax (forum registration required)
- Competition Database (website registration required)
Two other big UK competition resources are the MoneySavingExpert and HUKD (Hot UK Deals) forums, but as self-promotion isn’t allowed, you can’t add your own comps. Even if you politely ask a forum member to add it for you, you risk it being deleted and getting a ban if you’re found out. But don’t worry – if your comp is widely promoted elsewhere, the likelihood is that it will end up on one of these forums eventually.
In the US (or if your giveaway is open worldwide) it’s FREE to add your contest or sweeps to the Online Sweepstakes forum.
Advertise in your newsletter
If you send out email newsletters, make sure you promote your competition in that!
Share on social media
Share on Twitter, Instagram and Facebook using hashtags like #win, #giveaway & #competition – you can also add #FreebieFriday or #WinItWednesday to your posts. Just because your giveaway is on Instagram doesn’t mean you can’t advertise it on Twitter or Facebook too – just be sure to include a direct link to your Instagram post or profile, so it’s easy for people to get straight to the competition.
Advertise your competition in your Instagram stories – if you don’t have enough followers to include a direct link to the comp, send people to the ‘link in bio’ to enter – you can either change this link temporarily to go directly to your competition, or use a free tool such as Linktree to add several links to your bio.
Use the facility to pin a post to the top of your Facebook page or Twitter profile so people can spot it. Tweet your comp to me @superluckydi, and I’ll retweet to my followers.
Consider sharing a link to your prize promotion in Facebook groups relevant to your business, or to the prize. For example, a comp to win a meal at a local restaurant would probably be appreciated in a local community chat group. Always check group rules before you post – and make sure you engage in the group too, rather than dropping a link and then leaving.
Ask your prize sponsor if they would help you by sharing the competition – adding your post to their Instagram Stories or retweeting it will get the giveaway in front of a whole new audience.
Add to blog giveaway linky lists
Promote again just before it closes
Share the link to your competition again a few hours before it closes – the sense of urgency and FOMO will encourage people to take part!
Finally, if you have a marketing budget and want your promotion to be seen by more than 20,000 keen compers, I can offer a featured post here on SuperLucky, a banner ad in my newsletter, or a simple share on my Facebook page/profile/group, where engagement levels are high.