Swipe to Win promotions: everything you need to know

Swipe-to-win – or scan-to win – promotions are definitely one of the least popular types of prize draw amongst compers, that’s for sure!

The automatic entry element means you’re likely to be up against thousands (perhaps even millions!) of other entrants – particularly if the promotion is on a popular cheap product like Coca-Cola or Walkers crisps.

With a swipe-to-win promotion, you’re automatically entered into a prize draw when you buy a product and scan your customer loyalty card (or loyalty app) – so even people who know nothing about the promotion or prize will be entered too! Just imagine Grandma innocently popping into Tesco to buy Coke for her grandson, swiping her Clubcard and next week she gets a phone call, she’s won a rugby training session in New Zealand… uh oh!

A guide to Swipe-to-Win promotions

It seems like a crazy way to run a promotion, and I imagine it can be hard work for the prize fulfilment agency to convince the winners that they’ve won a prize in a competition they don’t remember entering! But these promotions are really easy for supermarkets and loyalty cards to run, and offer brands a great way to draw attention to their products on the shelves, so it looks like they’re here to stay. And although the chance of winning might seem slim, some of the prizes are huge – so it’s worth the expense of a couple of quid.

For most swipe-to-win promotions, you’re automatically entered into a prize draw when you purchase a specific product at a specific store, and scan or swipe your loyalty card or app. Online shopping also qualifies, as long as your loyalty card is registered to your account.

Important things to check before you swipe to win!

Swipe-to-win winners are contacted by phone or email – so it’s really important you keep your contact details up to date! I’ve heard that many winners miss out on prizes because they’ve moved house, or changed email address, and not updated their information. 

  • Check you’ve not opted out of marketing communications
  • Check your address and phone number are up to date so you can be contacted if you win

Tips for swipe-to-win promotions

  • It’s a pain to carry lots of plastic cards in your purse, so download the loyalty apps to your phone instead, then simply scan the barcodes from your phone. On an iPhone, add the cards to your Wallet for easy access.
  • Check apps regularly for the latest offers, and look out for competitions advertised in store.

Nectar swipe-to-win promotions

Nectar run ‘Swipe to win’ promotions at Sainsbury’s (and sometimes Sainsbury’s petrol stations) and at Esso garages. Usually purchases made in store and online will qualify, but always check the terms and conditions. Residents of Northern Ireland can usually enter without purchase by calling a helpline listed in the Terms and Conditions for each individual promotion. Look out for the purple ‘Win’ signs hanging in the aisles.

Find details of Sainsbury’s current STW competitions on my Compers Shopping List.

Nectar swipe to win competition

  • Nectar ‘Swipe and win’ winners are sometimes contacted by phone, so check your contact details are up to date by logging in at www.nectar.com and choosing Account > Review Your Personal Details
  • Check your marketing communications preferences by clicking Account > Communication Preferences.

Tesco swipe-to-win promotions

Tesco have phased out most of their Clubcard Swipe to Win promotions, and now they focus on text comps instead. Find details of all current Tesco text entry comps here.

Tesco do run occasional comps where you have to scan a voucher from their printed magazines or catalogues along with your Clubcard. Entries are usually restricted to just one per person, but check the terms for individual competitions.

  • Ensure your contact details are correct by logging in at www.tesco.com, then going to My Account > My Details > Personal Details to check your phone number and then Address Book for your postal address
  • Then go to Settings > Marketing Communications, and make sure you’re opted in to receive them!
Tesco preferences

Co-op swipe-to-win promotions

Co-op regularly do Swipe & Win promotions. For some you will need to buy a specific product, for others you might have a chance to win with every transaction you make. Look out for ‘Buy Scan Win’ competitions advertised on the till displays.

A Co-op Membership card costs £1 and you can sign up here. You earn 2p per £1 spent on certain Co-op items, and can redeem this as money off in store. Co-op also give 2p to a local community cause for every £1 a member spends on certain items, and you can choose your local cause.

There are also weekly offers you can add to your card – eg. money off Walkers or Cadbury products, which can be handy for buying your competition qualifiers! Check the Offers tab when you’re logged in to your account to activate these.

Here’s how to check or update your account and communications details:

  • Log in to your account at https://account.coop.co.uk/sign-in
  • Go to Change Your Details and confirm your date of birth
  • Check your details and marketing preferences – click Change your marketing preferences to update.

More shops and restaurants that run swipe-to-win promotions

These UK brands have loyalty cards or apps, and occasionally run prize draws for loyalty scheme members:

What do you think of Swipe-to-win promotions? Have you ever won a prize in one? Have I missed a loyalty card off the list? Let me know in the comments!

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4 Responses

  1. Ellie Chamberlayn’s post looks like spam, username link goes to a random leather clothes shop

  2. Sue Ocock says:

    Never won on Swipe to win, but have on Tesco text comps a couple of times including £500 worth of vouchers at Christmas. Have got a Wyevale Garden Club loyalty card (garden centres) which gives discounts and has comps.

  3. Sarah prescott says:

    Hi Di
    I was lucky enough to win tickets to the Brit awards and the after show party earlier this year. It was with the Shell/Mastercard promotion. It was great to win something from buying something that you need – petrol. My mum has also just won 2 Dartington glasses in a Waitrose promotion where I think they were giving away 1000 pairs of glassed. I think these are worth it if you are buying something that you normally use. I agree the odds are slim but with my Brit awards win my feeling is you gotta be in it to win it

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