The Straw Hat 1001 reasons competition

There are loads of prizes to be won this summer in the ‘1,001 reasons to love The Straw Hat’ promotion. Simply buy a bottle of the wine (available at Iceland, B&M, Tesco, Morrisons, and selected other supermarkets) and enter the code under the label at  

This is a winning moments promotion, and all prizes are guaranteed to be won – so it’s worth a go if you’re stocking up on wine for your summer parties. The only downside is that you don’t find out immediately if you’ve won – you need to wait for an email!

How to enter

  • Buy a promotional bottle of The Straw Hat (red, white or rosé) wine.
  • Go to then enter your details
  • Peel back the sticker on your bottle, and enter the unique code underneath
  • Check your inbox – you’ll be emailed within 14 days if you’re a winner!

Instant win prizes

  • 100 x £100 Virgin Experience Days vouchers
  • 138 x £10 Love2Shop vouchers
  • 562 x £5 Love2Shop vouchers
  • 200 x bottles of The Straw Hat 75cl

Grand prize

  • £2000 Virgin Holiday voucher (random prize draw from every entry)

If you win a prize, unfortunately you don’t find out right away, but you’ll receive an email within 14 days. Terms state that winners may be required to show proof of purchase, so hold on to the sticker and also your receipt.

The promotion is open to residents of Great Britain (England, Scotland and Wales), Channel Islands and the Isle of Man only, aged 18 and over, and ends on 30th September 2018. T&Cs are here.

This is a winning moments promotion where the first code entered after a winning moment, will win a prize. If nobody enters a code between one winning moment and the next, the prize rolls over until its won. Any prizes not won at the end of each day will be given away in the final prize draw.

Currently you can buy two bottles for £6.99 at Iceland and three for £10 at BM Stores.

Enjoyed this post? You might like to read my top tips for winning purchase-necessary competitions or a subscription to Compers News magazine!

18 Responses

  1. Patricia melanie Proctor says:


  2. Still selling bottles with 1001 reason,s to win bought two bottles today tried entering competition told closed!!!!! Tried early on in the year and once again told closed that time still in date this time they were selling the bottles of wine after the competition date had finished. This is a CON getting people to buy the product after competition is finished.

    • Trudy says:

      I just tried after buying quite a few over the last month and no page. I looked on website and a bottle and competition closed 30.09.18.


    I also bought over 20 bottles for our party ,and not one win ! Very dissapointing :((

    • Gillian says:

      Told me that the competition has finished !! And I only bought the bottle last weekend in Morrison’s in sheldon Birmingham !! So disappointed about that

  4. Melody says:

    Seriously I entered over 20 codes and have not had a response from the straw hat for any. Has anyone won a prize yet

    • Di says:

      I heard of winners near the start of this promotion but am very surprised to hear you’ve not won with 20 codes considering prizes are ‘guaranteed’. I’ll definitely be asking to see a winners list.

    • Lee says:

      I bought three bottles entered competition in August and won £100 virgin voucher

  5. Trudi says:

    Purchased this in a rush for an impromptu dinner party…rushed back and purchased more…it was a real hit!

  6. Moira says:

    Hi Di,
    Is this one that’s best entered at unsociable hours of the day do you think or is it too early to tell? Has anyone on here had much success yet? Thanks for posting it up – bonus as I’m on a tight budget so buy this wine anyway! 😉

  7. Karen S says:

    I can’t see anything within the terms and conditions about how many entries you can have, so is it safe to say a person can make multiple entries for each botttle / unique code ?

  8. Gary Frost says:

    Easy to drink,sociable wine

  9. Mick Buirds says:

    Great value, very easy to drink, at any sensible and responsible time, with food or just to socialise with.

  10. Joanne woodiwiss says:

    All taste great, either at night with a bottle of straw hat outside or eating Maltesers watching the t.v

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.