Hunt the White Creme Egg!

White Creme Eggs are back for 2019! This year, there will be over 700 white eggs being distributed to shops around the UK, and if you find one you’re guaranteed a cash prize of up to £10,000.

But if you don’t fancy rummaging around in the shops, this year you also have the chance to win one of a thousand tasty white creme eggs online – and if you do, you’ll also go into a prize draw to win a £10,000 cash prize. And even if you don’t win a white egg, there are 30,000 vouchers for a regular Creme Egg to be won too.  Read on for more details on how to Hunt the White Creme Egg…

Photo: Cadbury

Cadbury White Creme Eggs in-store promotion

So where exactly are the eggs hiding in the shops? Rather than being sent out from the factory tucked in amongst the regular Creme Eggs, Cadbury have enlisted the help of PromoVeritas to place single white Creme Eggs directly onto the shelves of supermarkets and convenience stores around the UK. The benefit of this is that it’s very likely the eggs will be discovered, and if you find one, you can claim a cash prize of up to £10,000!

The winning eggs will only be found at shops that are advertising the promotion – so don’t buy from elsewhere! If you find a white creme egg, there’s a voucher under the wrapper and you’ll need to call a number to validate your win. You will have to answer a series of questions including the unique code on the wrapper, the shop and the location.

The eggs will be distributed weekly until 21st April to a selection of UK stores, with 111 overall per retailer chain (7 eggs per week per retailer chain) – apart from One Stop, who will just have six eggs in total. The prize distribution is as follows:

• INDEPENDENT RETAILERS: 1 x £10,000, 1 x £1,000, 5 x £100 and 104 x £50 eggs
• SAINSBURY’S: 1 x £10,000, 4 x £1,000, 11 x £100 and 95 x £50 eggs
• TESCO: 1 x £10,000, 4 x £1,000, 11 x £100 and 95 x £50 eggs
• CO-OP: 1 x £10,000, 4 x £1,000, 11 x £100 and 95 x £50 eggs
• MORRISONS: 1 x £10,000, 4 x £1,000, 11 x £100 and 95 x £50 eggs
• ASDA: 1 x £10,000, 4 x £1,000, 11 x £100 and 95 x £50 eggs
• MARKS & SPENCER: 1 x £10,000, 1 x £1,000, 1 x £100 and 108 x £50 eggs
• ONE STOP: 1 x £10,000 and 5 x £100 eggs

To be honest though, there’s a tiny chance of winning this promotion as hundreds of thousands of Creme Eggs are bought each year in the UK. It’s all about being in the right place at the right time. But if you do happen to be in a shop and see someone suspiciously putting a Creme Egg ONTO a shelf instead of taking one off, then you should definitely buy it…

The winning eggs have a prize voucher tucked under the wrapper – and of course, the Creme Egg foil is very thin so I would imagine this would feel slightly different to a regular egg – so you might want to discreetly pick up a few before choosing the egg you buy… in addition, legally the winning eggs must have ‘White Chocolate’ printed as an ingredient on the wrapper – so you’ll be able to tell if you have one just by checking the ingredients list.

This promotion is open to UK residents aged 16 and over and you must claim your prize before 21st May 2019 – you can find all the details and the T&Cs on the Cadbury website.

Cadbury White Creme Eggs online promotion

Until 14 April 2019, you can also enter the online Egg Hunt to win prizes – with much better odds. There are 1,000 White Creme Eggs to be won, plus 30,000 vouchers for regular Creme Eggs. And if you win a white creme egg you’ll also be in the draw to win a £10,000 cash prize!

At www.huntthewhitecremeegg.com you’ll find clues to the location of hidden Creme Eggs – they could be on websites, social media feeds or in newspapers and magazines but the twist is that it’s NOT Cadbury advertising.

The first clue is Benefit Cosmetics, and you need to look out for the hidden egg in their storefronts, on their Instagram feed and on their website (you could start by Brow-zing at www.benefitcosmetics.com/uk or on their Instagram here and here!)

Next, check the Heinz Facebook page and watch the Mayo advert!

And there’s one at 24 seconds in this Persil advert too. And one at 5 seconds in this Kenco Facebook ad.

There’s also a Creme Egg in the Oreo advert that will appear on some YouTube videos – but nobody has spotted the advert yet!

When you find an egg, save a screenshot or take a photo – then enter your details and upload the photo at www.huntthewhitecremeegg.com. If you get an error message, try the screenshot again but don’t zoom in (I couldn’t get it to work on my Mac, it only worked on my iPhone).

It’s a winning moments promotion, so you’ll find out immediately if you’ve won.

You can enter once per day – each person can win five Creme Eggs and one white Creme Egg in this promotion, and once you’ve won with the same screenshot or photo you won’t be able to upload it again.

If you win a regular Creme Egg, you’ll be emailed a voucher to print within 5 days – check your junk folder (note that this voucher initially wouldn’t scan in stores – but this issue seems to have been fixed!)

White Creme Egg winners will need to give their postal address and will receive it by Signed For post, and the promotion ends on 21st April 2019.

Good luck with your egg hunt!