Why I’m not changing my Facebook profile picture to a Seabrook logo
But this week they’ve let me down. They launched a competition on Facebook to win a year’s supply of crisps, and to enter all you need to do is change your profile picture to the Seabrook Crisps logo.
As well as being unimaginative and lazy, this promotion violates Facebook Promotions Guidelines in a big way. It’s not using an App and it requires people to change their profile photo. SAS ran a similar promotion on Facebook asking fans to change their profile picture, and their page was shut down without warning. Not great when you have 161,000 fans like SAS did!
Think about it, the prize of a year’s supply of crisps is probably costing Seabrook less than £50. And what are they getting for that? Hundreds of Facebook fans advertising them across Facebook for a whole week! It sounds clever, but it’s preying on the gullibility of Facebook users. Seabrook, why couldn’t you ask us to do something a bit more interesting – like the Walkers flavour competition, or the Tyrrells eccentric photo, or Burts and Corkers both asking for photos of their crisps on holiday?
From a comper’s point of view, think about the impression your profile picture gives when you’re entering all your other Facebook competitions. Do you really think a promoter will choose you as a winner when you have a brand name as your profile picture? Even if your name comes out of the hat, if they get suspicious and see that your profile page is a wall full of comps I don’t think you’ll win. And I doubt you’ll have much luck in any other snack brands’ Facebook promotions this week either!
Finally, is it really worth changing your picture for seven whole days just for a 1 in 500 or so chance of winning a few boxes of crisps? Compers, you disappoint me!