Win a dream holiday with Coke
Coca-Cola have launched a new on-pack promotion, with a chance to win a dream holiday for four people every day until 9th July 2017! It’s based on their popular ‘Share a Coke’ promotion, with destinations printed on the labels this time, instead of names.
How to enter
- Buy a promotional ‘destination’ single bottle or multipack of Coke, Diet Coke or Coke Zero.
- Look for your unique code, either under the bottle cap or inside the multipack
- Register and enter your code at www.coke.co.uk/summer, selecting the destination you’d like to travel to if you’re the lucky winner – this does NOT have to be the destination on your bottle!
- You can enter up to five different codes a day
Watch my YouTube guide to entering…
- 61 x seven night holiday for four people to one of these destinations, including half board accommodation in a 4-star hotel and flights (or £500 travel allowance if in the UK):
Cape Verde, Mauritius, Toronto, Vancouver, Antigua, Barbados, Punta Cana, St Lucia, The Bahamas, Tobago, Costa Rica, Beijing, Shanghai, Dubrovnik, Hvar, Ayia Napa, Paphos, London, Biarritz, Nice, Paris, St-Tropez, Berlin, Corfu, Crete, Mykonos, Budapest, Bali, Dublin, Florence, Rome, Venice, Tokyo, Singapore, The Maldives, Cancun, Tulum, Marrakech, Belfast, Lisbon, Madeira, The Algarve, Hong Kong, Edinburgh, The Seychelles, Cape Town, Sri Lanka, Seoul, Barcelona, Gran Canaria, Ibiza, Lanzarote, Majorca, Marbella, Menorca, Tenerife, Zanzibar, Bangkok, Koh Samui, Phuket, Abu Dhabi, Dubai, Boston, Miami, New Orleans, New York, San Diego, Hawaii, Los Angeles, Hanoi, Cardiff, Stockholm, Split, Sorrento, Copenhagen
All entries (regardless of destination) received before midnight go into the daily draw – the winner will be chosen at random the next working day, and contacted by email within 24 hours of the draw. If you win, the prize is a trip to the destination you entered for!
The promotion is open to residents of England, Wales, Scotland, IOM or the Channel Islands, aged 16 or older.
NEW! For the Irish version, there’s a holiday to be won every weekday until 30th July 2017 – and you can enter at www.cocacola.ie/summer (purchase necessary in ROI, no purchase necessary in NI)
The final daily draw closes on 9th July 2017, but late entries will go into a draw to win one more holiday – this closes on 29th September 2017.
Tip: the letters can be hard to make out. If your code isn’t accepted, try replacing a O with a zero or a Q, and a Y with a V.
What are the odds of winning?
For a unique code promotion you would expect between 1% and 5% of codes to be input online. I’m also guessing that maybe about half of those Coke bottles will be sold in the next 61 days (with lots being sold in July, August and September, before the final late entry draw). So, with a bit of maths we can guess that if only 1% of codes are input, each day’s draw will have:
110 million divided by 2 divided by 61 multiplied by 0.01 = around 9,000 entries
Wow! So even with my (rather optimistic) estimates, this promotion doesn’t offer very good odds of winning a prize – so perhaps only worth entering if you buy Coke anyway. It’s a great opportunity for womblers to take advantage though – perhaps you work somewhere that sells Coke, or have lots of teenagers locally who like to drop litter? Keep an eye out for those codes!
Will you be entering this promotion – and if so, which destination will you try for?