Win thousands of Bonne Maman prizes

With 2000 prizes on offer, I reckon the new Bonne Maman Madeleines promotion is an almost guaranteed win! Starting on 1st October 2018,  enter codes from promotional packs online and you could win a hamper or thermal mug – with prizes awarded in weekly prize draws from 28th October until 26th November.

Win thousands of Bonne Maman prizes

The prizes

  • 100 wicker hampers (15 per week, plus 25 in the final draw) with a Bonne Maman branded stainless steel flask plus 7 Bonne Maman products (Madeleines, Chocolate Madeleines, Lemon Madeleines, Coconut Cake with Chocolate, Lemon Tartlets,Chocolate Caramel Tartlets, Raspberry Tartlets)
  • 1,970 Bonne Maman branded thermal mugs (320 prizes per week, and 370 in the final draw)

How to enter

  • Buy a promotional pack of Bonne Maman Madeleines
  • Enter the batch code printed under the bar code at
  • Complete your contact details and submit

The batch code starts with a 4 digit time code, then a letter L followed by 5 characters – eg. 0105L101V3. Ignore the last part of the code! This code is not unique.

Each weekly prize draw closes for entries at midnight on a Sunday, with the first one closing on 28 October, and winners will be drawn and notified the following day. Losing entries will roll over to the next weekly draw – so enter early to ensure you’re in all the draws! The final draw closes on 25 November – but late entries go into a final draw on 10 December 2018.

There’s no maximum number of entries per person – BUT you can only enter once per email address, so if you have several email addresses you can send separate entries using those. There are a maximum of three prizes per household during the whole promotion. It’s only open to residents of England, Scotland Wales & Channel Islands.

With so many prizes on offer, I think this one should be pretty easy to win – plus, the cakes are delicious with a cuppa! You can see full T&Cs here.

Win one of 4 trips to France

Bonne Maman are also running a purchase necessary promotion on their chilled desserts! For this one, you’ll need to enter a unique code from the packaging at This one is a single prize draw – four winners will be chosen after the closing date of 26 November 2018.

Bonne chance!

23 Responses

  1. Tina says:

    Iv tryed to enter code all different ways and nothing working please help entering code for hamper prices

  2. Ketaki says:

    I tried entering the code but was wrong. May I please know what exactly I am suppose enter ??
    Many Thanks.

    • Di says:

      The code should be on the side of a promotional packet with the format 0105L101V2. Some codes aren’t accepted though – if this is the case, try swapping the 2 at the end for a 1? They’re not asking to see the proof of purchase before sending the prizes out!

  3. Chris Smith says:

    Went to pick up a package today and I won one of the hampers. Thanks for posting this, Di, was so pleased

  4. Becki says:

    Hi Di so you only need to enter once to be enter into all of the draws?

  5. Karen Wells says:

    I’ve tried entering my code for the hamper in a variety of combinations, ie, with the colon, with the colon, with a space between the time and the L and without a space and it just will not accept it. I do have a promotional pack but it just keeps telling me it’s an invalid code, any advice?

  6. Keith Hill says:

    Won a thermal mug! Thank you, Di – I only entered because I read your post.

  7. Catherine says:

    I went to 3 supermarkets none left at all , missed out on this one ☹️

  8. SianW86 says:

    I bought two packs but have noticed they have the same code?!

    • Di says:

      It’s a batch code, so not unique. You can use the same code and enter it with two different email addresses (if you have more email addresses!).

  9. Janet Bounds says:

    Although there is no maximum number of entries per person, the T & Cs do say that there can be only one entry per email address which will restrict the number of times you can submit codes.

  10. Mr George Williams says:

    Hi Di.

    I think the closing date for the French Retreat competition is 19th November .. not 19th September
    (Promotional packs were in store from 19th September)


    • Di says:

      Thanks George! It’s actually 26th November (19th November is the final date for receipt of NPN entries for Northern Ireland) – too many dates in one set of T&Cs I think!

  11. Chris Smith says:

    Sorry, I know this sounds really stupid but which number are they looking for? I put in a number beginning with L which was followed by a space and another number – that was invalid. Then tried the number immediately below the barcode, which was also invalid. So which are they looking for? Many thanks for highlighting this 🙂

  12. Tom Morrison says:

    Spotted these in Tesco’s today but they didn’t have any promorional packs

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