Wombling for Wins: turn litter into prizes!

Are you a womble? Wombles collect other people’s litter, making good use of the things that they find (as the song goes!) Not only are wombles helping Keep Britain Tidy, but they might even make a bit of cash – or win a prize! – with the litter they pick up.

You might already be familiar with the term wombling – many money-savers love to collect discarded receipts from near a supermarket, then upload photos of them to apps to claim points or cashback.

But what about wombling for wins?

Did you know…. SuperLucky reader Julie actually won a CAR from wombling a Spar receipt, and Janet wombled her way to the Algarve with a promotional toothpaste box! 

The easiest thing for compers to womble is packaging that features unique codes – with this type of promotion, a code can only be entered once on a website, so a receipt is hardly ever required to claim a prize (and the packaging itself is rarely asked for – although T&Cs might warn you to keep hold of it!). If you don’t want to keep the packaging, snap a quick photo of the code on your phone before throwing your wombled item into the nearest bin.

The easiest and most common promotional products for compers to womble are can ring pulls, plastic bottle labels and caps, beer boxes, cereal boxes, crisp packets and chocolate wrappers. Brands like Coca-Cola, Bonne Maman, Trek Bars, Brothers Cider and Camden Brewery all use unique codes on their packaging. You can find this type of on-pack promotions featured on the Compers Shopping List, a resource that’s part of my Lucky Legends membership. 

Unfortunately, a lot of brands now ask for batch codes on their web entry forms, and because these are not unique, you usually need to have a receipt too in case the promoter asks to see it – so it’s a bit riskier to enter a code you have wombled!

In 2026 Coca-Cola have launched a new loyalty scheme on their app – The Club – and you can redeem unique codes from promotional cans and bottles to earn rewards and enter instant win competitions and prize draws. It’s the perfect wombling opportunity! Find out more about the Coca-Cola app here. 

Won’t the codes already have been used?

For product packaging flashed with WIN, between 95% and 99% of buyers don’t enter their codes at all – so the chance of finding new, unused codes is high!

Where’s good to womble?

Health and safety is super important – don’t go delving into dustbins!

• Look out for cereal boxes, beer boxes and fizzy pop bottles in your neighbours’ recycling boxes (here in Brighton they’re left out on the pavements so it’s easy to swipe a bottle as you pass by!) Go out in the early morning on recycling day for the best selection (if you enjoy this, do watch the Contest Queen’s video on ‘Pin code hunting’ in Canada!)
• Parks and benches near secondary schools, colleges and Tesco Express stores usually have junk food packaging discarded by teenagers who clearly don’t recognise a bin when they see it!
• At sporting events (particularly football matches) you’ll find lots of Coke bottles on the concourse and even on the floor of the stadium – Coke promotional codes are usually printed on the bottles or under the cap
• You can even womble in your office – or if you see products being thrown away, politely ask your colleagues if they’ll pass them on to you next time!
• Are you on good terms with a local bar or café? Ask them nicely to save their empties, labels or lids for you!

Want to know more about on-pack promotions?

I love on-pack promotions and have won thousands of pounds of prizes from entering codes from packaging! You can find out more by reading these posts:

• Tips for winning on pack promotions
• Which instant win formats have the worst chance of winning?
• A Guide to Purchase Necessary promotions

Are you a womble? What’s the bravest or cheekiest wombling you’ve done in the name of comping? Share your secrets in the comments!