Di’s round up of 2021’s best – and worst! – prize promotions.
Brewdog’s gold can promotion was a farce, with winners receiving a can valued at just £500 rather than the £15k promised. So how did they respond to the ASA ruling? With yet another gold can promotion, of course…
The ASA rule that Pretty Little Thing, Hughes Direct & Get The Gloss ran unfair and non CAP-compliant prize draws on Instagram
Are you running your Instagram giveaway properly? Check out my tips for ensuring your prize draw is CAP compliant with a winner chosen fairly and at random
The Baileys Instant Win advertised 3,000 prize hampers – so why were only 157 actually given away?
Are you planning to run a Valentine’s themed promotion this year? Here are 10 fun ideas for creative competitions!
What were the UK’s best – and worst – competitions and prize draws in 2020?
Di meets Stewart Hilton, Creative Director at Zeal and an expert in shopper marketing and on-pack promotions!
Meet Sophie Chambers, Director of Cloud Nine Incentives, in a new series of ‘Meet the Promoters’!
Are you planning to run a Halloween themed promotion this year? Here are 13 fun ideas for creative competitions!