Yeo Valley £25,000 birthday giveaway

Yeo Valley is 25 years old, and to celebrate they’re giving away a whopping £25,000 cash to one lucky winner! There are also 5,000 Beauty Boxes up for grabs – but don’t get too excited, as those aren’t all guaranteed to be won…

How to enter

  • Buy a flashed Yeo Valley product – you can find the promotion on yogurt, milk and butter.
  • Look for your unique 14 digit code under the lid, on the label or inside the cardboard packaging
  • Enter your details, plus the code at – you’ll find out instantly if you’ve won a prize and must follow the on screen instructions to claim it

The prizes

  • 1 x £25,000
  • 5,000 x Neal’s Yard Remedies Beauty Boxes

The format

The bad news is that this is the type of algorithmic promotion where the prizes are only ‘available’ to be won. Every code entered has the same chance of winning – eg. if there are 20 million promotional packs, and 5,001 prizes to be won, then approximately 1 in every 4,000 codes entered will be a winner. Unlike a winning moment promotion, the time you enter your code will make no difference to your chance of winning a prize in this promotion.

Because so few people bother to input codes for this type of promotion, it’s likely that less than 4% of the 5,000 Beauty Boxes will be won. And of course, with millions of promotional Yeo Valley products on the shelves, this also means the chance of the single winning code for the £25,000 prize being entered is absolutely tiny!

Having said that, the good news is that if the £25K isn’t won instantly before 30 January 2020, it will be given away in a prize draw from every entry received – which is a great idea!

A maximum of one prize per person can be won during the promotional period and the promotion ends on 30th January 2020.

As well as the possibility of an instant win, each code you enter also earns you Yeokens, which can be used to enter more prize draws at

If you have any problems entering your code, email and they will try to help!

3 Responses

  1. Richard Ford says:

    I will buy a copy of your book as soon as your giveaway ends and review it too. You need to be rewarded for providing a valuable free service here.

  2. Richard says:

    Thank you for all this. A new world! The Yeo valley scheme is fascinating quite apart from this giveaway. Maybe I will see you at the SHOMO.

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