Compers Survey 2025: Revealing the habits of successful winners

How successful are compers? Where do they find their competitions? How much time and money do they spend on their hobby? What type of prize promotion do they enjoy, and what do they dislke?

A few months ago I conducted my third Compers Survey, which had an amazing 1,221 responses, compared to the 622 I had for my 2022 survey. The results give us a great overview of comping in 2025.

Survey respondents ranged from teenagers to 90+, with the the highest number of compers in the 50 -59 age group. 92% of compers are female (it seems as a 51 year old female, I am indeed average!)

I’ve shared highlights from the responses below, so if you’d like to know more about what the most successful compers are up to, read on….

I also created a set of slides to present and discuss the results as a live broadcast on 20th August (my monthly live streams are exclusive to Lucky Legends members). You’re welcome to view or share the slides at superlucky.me/2025surveyslides

All about compers

How long have they been comping?

• 85% have been comping for more than 2 years
• 55% have been comping for more than 10 years
• 23% have been comping for more than 30 years

Almost a quarter of respondents have been comping for 30 years or more, so people are definitely treating it as a long-term hobby and still enjoy it despite all the changes this century!

For those that have been comping more than a decade, I asked how it had changed. Many have swapped traditional postcard entries for Instagram competitions. More compers are focusing on winning prizes they genuinely want or need, rather than just entering for smaller items (or ‘branded tat’, as one member put it!). They are increasingly frustrated with scams, the lack of terms and conditions and online instant wins just not working properly!

How much time on average do they spend comping each week?

How many prizes do they win each month?

What’s the value of prizes they win each month, on average?

How much money each month do they spend on comping?

Spending might include subscriptions such as Compers News or Lucky Legends, standard and premium rate text-to-win competitions, stamps for postal entries, qualifiers for purchase necessary competitions and tickets for prize raffles. Increased spending on the hobby each month resulted in winning higher value prizes:

• Compers spending £10 or less win £47 of prizes a month
• Compers spending £10-£20 win £93 of prizes a month
• Compers spending £20-£50 win £166 of prizes a month
• Compers spending £50-£100 win £291 of prizes a month
• Compers spending more than £100 win £375 of prizes a month

Which sites do compers visit in 2025?

• 39% visit Lucky Legends daily and 21% visit weekly
• 23% visit Loquax daily, and 15% visit weekly
• 15% visit Compers News daily, and 13% visit weekly
• MSE, The PrizeFinder and Competition Database have all fallen in popularity since the 2022 survey.

Which types of comps do they enter?

Since the 2018 survey, compers have been deserting Facebook and Twitter in favour of Instagram comps, less are entering postcard comps (mainly due to the price of stamps!) while more have been started entering on air radio competitions:

• Facebook – fell from 83% to 51%
• X (Twitter) – fell from 78% to 35%
• Radio comps – increased from 8% to 20%
• Instagram – increased from 56% to 70%
• Postcard comps – fell from 47% to 33%

And what is their favourite format?

In the 2022 survey, prize draws were the favoured format – but this time round, instant wins are by far the most popular, although fans of instant wins tend to win less than those who put the effort into judged competitions (which are usually low entry and easier to win!)

Do they enter for prizes they don’t want for themselves?

72% of compers enter comps to win prizes they don’t personally want, but the majority of those (92%) are hoping to win them as gifts for family and friends. 26% of them enter to win prizes they can give to charity, and 21% plan to sell the prize on if they win.

Do they share wins and comps online?

The majority of compers (57%) don’t share their wins online. 15% of respondents have experienced negative feedback after posting about their prizes online, including jealousy from friends and family, accusations of cheating or unfairness, negativity from the comping community and criticism from non-compers.

It’s similar statistics for those who share details of competitions online, with the majority of compers choosing not to post competitions for others to enter. However the statistics show that those who do share and get involved with posting on comping websites and communities are rewarded with 40% more prizes – what we might refer to as “good comping karma”!

Introduce a comping routine to increase your success

For the first time I asked compers if they had a routine, and could they share details. The results were interesting. Compers with a routine win 44% higher prize value each month – an average of £101 compared to £70.

Here are some of the routines:

• Check emails for comps over breakfast
• Check for radio comps first thing every day
• At least one page of ending soon comps on PrizeFinder every morning
• View new posts on Lucky Legends every morning
• Every morning before the kids get up I have one hour with a cuppa entering the dailies and the apps (Jet2, Coca Cola)
• Dedicate an hour each week to updating my own personalised list of daily/weekly comps
• I do a monthly purchase necessary shop from the shopping list
• Use Google tasks to keep organised
• Save Instagram comps on breaks through the day and enter on closing date in the evening
• Do Closing Today comps on Loquax and Competition Database every evening whilst watching TV

Which recent prize promotions have compers enjoyed?

• Bonne Maman Le Creuset Jug: had “high-quality prizes and lots of opportunities to win”
• Cadbury Days Out: thousands of “ticket prizes that are great for the family”
• Tesco Text-to-Win: compers love the “easy entry format, high value prizes and handy supermarket vouchers”
• Coca-Cola App: the “fun gamification” was popular (although people dislike thinking of new responses to the written entries!)
• O2 Priority Blue Mondays: O2 customers liked the “instant gratification of winning a small prize each week”
• PG Tips: An everyday product, with “a decent amount of £1000 and year’s supply of tea prizes”

…and which promotions weren’t popular?

• Walkers Win a Lunch: compers felt the £5 prizes were too low value – and “such a shame that you could only win one prize” 
• Yeo Valley Spin to Win: many respondents complained they had “never heard of a winner” for this popular instant win!
• Toffifee: the “Rakuten vouchers weren’t worth the effort” and a decent top prize would have been good!
• Dr Pepper: some compers felt “the novelty prizes were silly and impractical”
• Jet2 games: the games “require a lot of effort for such a low chance of a win”
• Dairylea: the “ridiculous fastest finger first” mechanic, with all prizes being released at midnight, was a major source of frustration.
• Maltesers Bunny: The 24-hour entry restriction, rather than a daily reset, was a common complaint, as it was easy to miss entries. Compers said it was “a pain to enter”
• Robinson’s: many respondents said “valid receipts were constantly being rejected”

I hope you found the statistics and feedback interesting – thanks again to everyone who took the time to complete the survey!