Win with BlippAR!

Have you downloaded BlippAR yet? It’s a free App for your iPhone (currently in Beta testing for Android) which brings brands to life by using clever image-recognition techniques. Last week Heinz launched a competition to win Heinz ‘Secret Ingredient’ cookery packs including a wooden spoon, apron, oven glove, a bottle of Heinz Tomato Ketchup and a squeezy, tomato-shaped ketchup dispenser – they’re giving away two every day until 19th January and all you need to do is use your phone to ‘Blipp’ a bottle of ketchup! 

You probably think I’ve gone insane, so watch this video to see what I’m on about!

Tesco are in on the act too – they ran lots of Halloween ads in The Sun and the Metro last week which could be viewed using BlippAR for special content and offers.

You can also use BlippAR with Marmite and lots of Cadbury products. As with most quirky new trends (Twitter for example!), most old school compers will be completely petrified of it so I think it’s well worth getting involved – it’s only a matter of time before all these companies start running BlippAR competitions and if you’re in there early there’ll be a good chance of you winning! Download the App and enjoy at http://blippar.com/

UPDATE!
I Blipped my ketchup bottle this morning (November 1st) and got a Congratulations message – I’ve won a cookery pack! You can Blipp every day so why not give it a go?