Cadbury Big Win-Win is back!

After the success of last year’s campaign, Cadbury are once again running their Big Win-Win instant win cash promotion to encourage people to shop locally – and if you win a prize, a local independent shop of your choice wins a prize too! There are seventy £1,000 prizes and sixty £500 prizes to be won instantly. To enter, buy a participating Cadbury chocolate bar from any shop (it doesn’t need to be thew shop you would nominate if you win!), then enter your details on The Big Win-Win website.

You can enter once a day until the promotion ends on 16 June 2024 – but entries are restricted to a maximum of 20 over the whole promotional period! If you miss the main instant win period, there’s a wrap up draw which closes on 15 September 2024 with a single £250 cash prize.

What are the prizes?

  • The winners will receive either £500 or £1,000 cash – plus their nominated independent store will also win the same prize! Prizes will be paid directly into the winner’s bank account.

How to enter the Big Win-Win

  • Buy a participating Cadbury chocolate bar – see the list below and in the T&Cs. It doesn’t need to be a flashed promotional product! Although winners need to nominate an independently owned shop (not a supermarket or petrol station chain) to receive the prize, it’s not explicitly stated in T&Cs that you need to actually buy your Cadbury bar from an independently owned shop – so purchases from supermarkets would be eligible
  • Keep your packaging and receipt safe as it may be required to validate a win – I recommend you take a photo and save it on your phone. 
  • Go to
  • Enter the barcode plus the batch code from your bar (the batch code is the long code on the best before panel) and complete your details on the entry form
  • You’ll receive an email with a link – click this link to see if you’ve won an instant prize of £500 or £1,000
  • If you’re a winner, you’ll receive a confirmation email and have 14 days to claim your prize. You will need to give the name and address of your local independent shop, and the name of the owner!

Participating Cadbury products

Sharing bags and the large bars are not valid for entry – it’s just small single and duos. The bar does NOT need to have promotional packaging!

Small single bars: Twirl/Twirl Orange, Caramilk, Wispa, Boost, Crunchie, Double Decker, Wispa Gold/Salted Caramel, StarBar, Picnic, Flake, Dairy Milk (including Caramel, Whole Nut and Fruit & Nut), Dairy Milk Marvellous Creations

Duo bars: Boost Duo, Double Decker Duo, Dairy Milk Duo, Wispa Duo, Wispa Gold Duo, Twirl Xtra Duo

Small single bars with price marked packaging (see example below): Twirl/Twirl Orange, Wispa, Boost, Crunchie, Double Decker, Wispa Gold, StarBar, Caramel, Dairy Milk, Dairy Milk Marvellous Creations, Picnic

Small bag: Giant Buttons 40g, Fruitier & Nuttier 40g

The instant win promotion ends on 16 June 2024 and you can enter once a day, but only 20 times in total. T&Cs do say that ‘One itemised receipt per entry is required’ – but Cadbury don’t usually ask to see multiple receipts from winners unless this is clearly specified in the T&Cs, and it isn’t in this case.

You can win one prize per person, but independent shops can win more than once if they are nominated by multiple winners.

The promotion is open to UK residents aged 18 and over. If you miss the main instant win period, there’s a wrap up draw which closes on 15 September 2024 with a single £250 cash prize.

About the winning moments format

This instant win promotion is a winning moments format, which means that the first person to click their email entry link after each of the 120 random winning moments will win a cash prize. If there’s no entry between one winning moment and the next, the unclaimed prize rolls over and will be won by the first person to enter. Your best chance of a win is usually by entering your code overnight, between 1am and 6am – find out more in my blog post What is a winning moment promotion?

You can check out all the FAQs and T&Cs on the main Big Win-Win website at

Don’t forget to check the full Compers Shopping List for more current instant win and daily entry promotions you can try!

1 Response

  1. Emma Heffernan says:

    Hi Di, good excuse for a coffee and chocolate breakfast

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.