Find the Shiny – Win the Legend!

Cadbury Legends is back! For the third year, Cadbury are offering thousands of Premier League prizes to lucky chocolate fans. Like previous years, you need to take a photo of a Cadbury chocolate bar or packet in order to win prizes instantly. There are also bonus chances to win for 2020 – find a special shiny Panini inside your product and you’ve won a day with a footballing legend. Read on for full details of the 2020 promotion…

Cadbury Legends Promotion is back for 2020

The Prizes

Tier 1 – an experience with a Premier League Legend

This prize includes the chance to meet a Premier League Legend, with travel expenses and refreshments covered, plus a £50 Cadbury hamper. To win, you need to find a special shiny Panini card in your pack – I would guess the five lucky products will be placed by hand in stores that are advertising this promotion!

The Michael Owen shiny sticker will be in Tesco, Gary Neville in ASDA, Shay Given in Sainsbury’s and Ian Wright could be found in any other participating store! If you find a shiny sticker in your Cadbury product from the Co-op you will present the Premier League Playmaker Award to the winning player for 2019/2020 Season. Although Jamie Redknapp is featured in the advertising, he’s not mentioned in the T&Cs!

These prizes must be claimed by 15th April – if any aren’t claimed, there will be a prize draw from all entries from the relevant retailer and a winner chosen!

Tier 2 – 50 x pair of Premier League tickets

Tier 2 and 3 prizes can be won instantly by taking a photo of your Cadbury product, via the Legends website. If you win match tickets, you’ll receive an email and can choose your preferred match, subject to availability.

Tier 3 – Panini prizes

  • 300 x Softcover album with all stickers from the collection
  • 300 x Hardcover album
  • 2000 x boxes of Panini stickers
Cadbury Legends Promotion is back for 2020

How to enter

For the online instant win, here’s what you need to do:

  • Buy a Cadbury product (individual bar, multipack or sharing bag – there is no special packaging for this promotion!)
  • Go to and tap Take or Upload a Photo
  • On a smartphone, use the camera to take a photo of the Cadbury logo on your product (on a computer you upload a photo rather than take a photo).
  • You’ll find out instantly if you’ve won a prize – and will also receive an email confirming your win

Enter once a day until the closing date of 31 March 2020 – there doesn’t seem to be a limit on the prizes you can win. It’s open to UK and ROI residents aged over 18 (see T&Cs for NI entry method). Proof of purchase and original packaging may be required to verify your claim – so don’t throw it away! 

Like the ongoing Creme Egg instant win promotion, prizes are distributed via winning moments, so the first entry after a winning moment will win – if you’re not sure what this means then check my post what is a winning moments promotion? Your best chance of winning is in the middle of the night!

Play on Pitch prize draw

All valid online entries from products bought from Tesco, Booker Premier, Londis and Budgens stores, will also be entered into separate retailer prize draws for the chance to win one of 21 Play on Pitch experience at a Premier League stadium! This is for you and a guest and includes:

  • Up to £250 total travel expenses for winner and guest combined
  • Refreshments and snacks 
  • A football playing session at the Stadium for approximately 20 to 45 minutes
  • Football shirt, socks and shorts for winner

There are 11 experiences to be won at Tesco, 5 at Booker Premier, 2 at Budgens, and 3 at Londis. 

My tip would be to buy your Cadbury bar in a Tesco store that’s advertising the promotion – then you have a chance to win the Legends experience, the Play on Pitch experience and the online prizes!

Check out full T&Cs here. Good luck!

Don’t forget you can register for the Cadbury FC Fanclub and have the chance to win a pair of tickets to see your favourite two Premier League teams play too! 

2 Responses

  1. MarkGavin SYLVESTER says:


  2. Elaine Hollis says:

    One more thing! You’ve also been entered into an exclusive Tesco prize draw to get your hands on a Play on Pitch place!

    The draw takes place in April and if you’re chosen as one of the lucky winners we’ll send you an email with details of how to claim your place.

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