Last year I was invited to present a session on “The Dos and Don’ts of Blog Giveaways” at BritMums Live, the UK’s biggest two-day social media conference and blogger event. BritMums received lots of positive feedback...
Dear promoter… Your Facebook ‘Like and Share’ promotions are driving people crazy. They are SPAM and UNFAIR and let’s be honest here, you really should know better! Do you realise that: asking entrants to share is against Facebook rules?...
Last year I shared details of the Gillette Venus #WhateverWeather competition on the Super Lucky Facebook page. To enter this competition you had to “share a picture capturing your moment of living life to the full...
Recently I was invited to attend a meeting with the Sales Promotion and Direct Response Panel at the Committee of Advertising Practice (CAP). CAP write the ‘rule books’ for advertising in the UK – The CAP Code (UK Code...
UPDATED: This post was written in 2014 – see my later post How to run a Twitter giveaway for a new, step-by-step guide to running a fair and fun retweet competition! Also check my post...
Last Saturday I presented a session at the BritMums Live blogger event titled ‘The dos and don’ts of blog giveaways’. If you’d like to know more on the topic, including guidance on: Setting up your blog giveaway – Definitions,...
Gleam is an app that allows you to create giveaways for your blog, website or Facebook page. I trialled it for my Amazon giveaway this month and was impressed with the experience and results....
Voting contests are big news in the US this week. Theodore Scott was announced as the winner of a massive $100,000 in the Gold Peak Tea contest, but then just a couple of days...
Are you running – or planning – an online voting competition? Shame on you! Most people HATE voting competitions, and here are ten reasons why. 1. Your fans won’t vote The public won’t give...
It’s time to revisit the topic of online voting competitions. Since I blogged about them in February (see ‘When Voting Competitions Go Wrong‘) there have definitely been improvements, with more promoters introducing judged or...
