Strongbow Refreshing Moments – win £100,000 in cash prizes

Here’s a fantastic summer promotion if you’re a cider drinker – and enjoy taking photos! Strongbow are giving away a huge £100,000 across two promotions – one for supermarket purchases, and one for purchases in a pub, bar or restaurant. Simply take a photo of a refreshing moment with Strongbow – there’s no need to share it on social media, it’s an easy website upload. Ten randomly chosen winners will receive £10,000 cash – plus there are 40 Polaroid Go bundles for runners up.

What are the Refreshing Moments prizes?

  • For the off-trade promotion (retailers) there are six weekly winners, each getting £10,000 cash
  • For the on-trade promotion (pubs) there are four weekly winners, each getting £10,000 cash – plus ten runners up each week will win a Polaroid GO bundle (Instant Camera, Color Film Double Pack & Pocket Photo Album)

How to enter the off-trade promotion

  • Purchase one of the promotional packs of Strongbow (choose from Original 10, 12 & 18 pack, Strongbow Dark Fruit 10 & 15 pack, and Strongbow Rose 10 pack) from a participating retailer, and keep hold of your receipt
  • Take a photo which captures your Refreshing Strongbow Moment – it must include a pre-packaged Strongbow product (the can, or the box).
  • Go to, complete your details and upload your photo
  • You can upload one photo per weekly draw (all entries before 26 July go into the first draw)

The first prize draw closes on 26th July, then every week for the following five weeks, with the final closing date of 30 August 2022. T&Cs for the off-trade promotion are here.

Although not specified in the T&Cs, the main website does say ‘Celebrate the moment you’re in, and the people you’re with’ suggesting the photo should include people rather than just the Strongbow product. Make sure you have permission from these people before you submit the photo – I would suggest taking extra photos and giving your friends the opportunity to enter as well!

How to enter the on-trade promotion

There’s also a similar promotion running in participating pubs, bars and restaurants. For this one you need a photo of your glass of Strongbow.

  • Purchase a draught Strongbow in a participating outlet – for this prize draw there’s no mention of keeping a receipt and terms actually state ’no purchase necessary’!
  • Take a photo which captures your Refreshing Strongbow Moment – it must include a draught Strongbow
  • Go to, complete your details and upload your photo
  • You can upload one photo per week

There are 4 weekly prize draws between 1 August – 28 August (you can’t enter before 1 August as the website isn’t live). T&Cs for the on-trade promotion are here.

You can enter both Strongbow promotions once a week – so could get a maximum of ten entries in, with 6 photos of your can and 4 photos of your pint!

Don’t forget the winning entries will be chosen at random – so don’t worry about the quality of your photograph. Just be sure it includes Strongbow, no under 18s and no branding or logos other than Strongbow!

Both prize draws are open to UK residents aged 18 or over. Winners will be contacted within 5 working days of the prize draw closing date – cash winners by phone, and Polaroid bundle winners by email.

If you have any questions about these two promotions, email

Don’t forget to check out lots of other on-pack promotions on the Compers Shopping List!

10 Responses

  1. Helen Rosbotham says:

    Di – The link for the pub one is wrong it takes you to the retailer page

  2. Lorraine says:

    When I went to post my entry the photo didn’t seem to load. There was nothing to say a photo had been added and it still said select image has anyone else had this?

  3. Dan says:

    Do you have to enter every week or does 1 entry count for all 6 retailer draws?

  4. Pauline says:

    I’m a little unclear as to whether or not entrants *have* to use promotional packaging or not to enter. It says
    4. Take a photo which captures your Refreshing Strongbow Moment include a pre-packaged Strongbow product. Scan QR code on promotion packs of Strongbow (see Term 8) or visit For purchases in Scotland, England and Wales, retain purchase receipt as it will be required to claim prize. No purchase receipt is required in Northern Ireland as purchase is not necessary.

    • Di says:

      I think any Strongbow can is fine, as the cans themselves aren’t promotional. It’s probably OK to buy one of the participating non-flashed packs too, as the receipt will be the same regardless of whether it’s a promo pack. The T&Cs don’t even specify that the receipt should be one of the promo pack sizes either, but to be safe I would try to wait until the competition stock arrives in your local store just to be sure you’ve bought the right thing!

  5. Lalen Robert says:

    I like that

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