Win a VIP tour of the Swizzels factory!

Swizzels have just launched a promotion with a dream prize for a lot of children (and adults!) – with a classic Wonka style golden ticket instant win! If you’re lucky enough to find a roll of golden Love Hearts in your Swizzels bag, you could be one of 5 winners to take 3 guests on a fantastic VIP trip to the Swizzels factory in New Mills, Derbyshire.

But if you’re not as lucky as Charlie Bucket or Veruca Salt, don’t worry – there’s also a chance to win one of 10,000 Mr Swizzels soft toys instantly too.

Unfortunately, no golden Love Hearts were found in Ryland’s bag of sweets!

The prizes

Up to 5 winners can claim a VIP tour of the Swizzels factory for themselves and up to 3 guests (no age restrictions) to see how the sweets are made, make their own sweet, visit the Swizzels design factory, and enjoy lunch. This is a rare chance to visit the factory in New Mills, Derbyshire, which is not open to the public! The prize includes return travel (standard class UK train fare), one night’s hotel accommodation near the factory, and transport from the hotel to the factory for the whole group.

There’s also up to 10,000 prizes of a Mr Swizzels cuddly toy to be won instantly!

If you check the terms and conditions, you’ll notice that the prizes are not guaranteed to be won. As is usually the case with this type of promotion, we can expect that only one or two of the golden rolls are found (sometimes bags might not be opened in time, or might be given to children who don’t even notice the gold wrapper on the Love Hearts!). And the 10,000 soft toys are awarded by random algorithm, so they will only be given away if there’s an entry corresponding to every promotional Swizzels packet (we can probably only expect about 5% of the soft toys, or 500, to be won). So although it’s a fun promotion, unfortunately your chance of winning a prize isn’t great!

How to enter

  • Buy a flashed promotional bag of Swizzels sweets (the golden rolls could be hidden inside any of these products: Bumper Bag, Chew Crew, Loadsa Lollies, Loadsa Sweets, Lots of Lollies, Swizzels Sweets & Swizzels lollies)
  • If you’re lucky enough to find a golden Love Hearts roll, there will be an insert under the wrapper with details of how to claim your prize at
  • To enter the instant win for a chance to win one of 10,000 Mr Swizzels soft toys, enter the batch code from your bag (eg. P1351) at
  • You’ll find out instantly if you’ve won a soft toy and will receive a confirmation email within 7 days

Good luck! All the T&Cs are at and it’s open to GB residents aged 18+.

Don’t forget to share your Swizzels stories and memories online too, for the chance to win sweet hampers every week. Find out more about the Sweet Memories competition here.

1 Response

  1. Frank says:

    Ilove the swizzels

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