Bake for Love & Win amazing prizes!

Are you dreaming of a fancy new kitchen? Or maybe a fancy new KitchenAid will do? Then Allinson’s, Bilington’s and Silver Spoon have just the competition for you. And don’t worry if you’re not an expert baker, because despite the promotion being called ‘Bake for Love’, you don’t actually have to bake anything in order to win a prize!

Every time you buy a promotional packet of flour or sugar before 20 September 2021, you can enter the batch code on the Bake for Love website for a chance to instantly win one of 10,228 amazing prizes.

What you can win

There are three tiers of prizes in the Bake For Love & WIn promotion. You can win a maximum of 3 prizes over the course of the main promotional period, and win one prize per tier. If any prizes are unclaimed during the main promotion, they will be awarded in a random draw after the promotion has ended – which means every one of these 10,228 prizes should be given away!

  • Tier One: 3 x new kitchens up to the value of £25,000 each (this total includes labour costs and the cost of the removal of current kitchen if necessary)
  • Tier Two: 225 x KitchenAid stand mixer
  • Tier Three: 10,000 x personalised cake tin

How to enter the Bake for Love instant win

  • Buy a promotional ‘Bake for Love & Win’ pack of Allinson’s Flour, Billington’s Sugar or Silver Spoon Sugar – and hold on to your receipt
  • Look for the batch code on your packet (see examples below – it doesn’t need to include the time)
  • Go to
  • Enter your batch code, name and email address
  • You’ll find out instantly on screen if you’ve won a prize!
  • You can enter once a day, using a new batch code each time.

If you win a cake tin (tier 3 prize), you’ll be able to put in a name of your choice and the delivery address – you won’t receive a confirmation email.

Kitchen (tier one) and KitchenAid (tier two) prize winners will see a winning message on screen and receive a confirmation email within 14 days. You may be required to provide proof of purchase if requested.

About the winning moments format

This instant win promotion is a winning moments format, which means that the first person to enter a code after each of the 10,228 random winning moments will win a prize! If there’s no entry between one winning moment and the next, the unclaimed prize rolls over and will be won by the first person to enter. Your best chance of a win is entering your code overnight, between 1am and 6am – find out more in my blog post What is a winning moment promotion?

T&Cs do say that winners may be asked to provide proof of purchase, so keep hold of your promotional packaging and receipt (I recommend taking a photo of the batch code and receipt too, so you have it handy on your phone if you need to email or upload it).

Entrants must be mainland GB residents aged 18 years or over (excludes Northern Ireland, Isle of Man and Channel Islands).

The main instant win promotional period runs until 20 September 2021, and any late entries after this date and before 30 November 2021 will go into one late entry draw to win one of a hundred cake tins.

Let me know if you win a prize!

Baking Mad Instagram competition

Wondering what to do with all your cake ingredients? Bake a cake of course! Every week until 20 May 2021, you can enter on Instagram to win a baking bundle thanks to @Bakingmad. All you need to do is share a photo of yourself and one of your favourite cakes that you’ve baked, with the story of why it’s important to you in the caption, using #bakeforlove. Each weekly draw closes on a Thursday at 2pm and each week a random winner will get a KitchenAid stand mixer and a baking hamper. Find all the details at

Don’t forget to check the full Compers Shopping List for more current instant win and daily entry promotions you can try!

2 Responses

  1. saffron isaacs says:

    when do you think would be the best time to enter this one?

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