Cadbury Away Wins promotion

Cadbury daily instant wins are back! For the new ‘Away Wins’ promotion, there’s the usual football theme, with the top prizes this time round being an amazing away trip with your family to see a Premier League team in action abroad, including match tickets, flights and accommodation. 

What are the prizes?

Grand prize draw

The 6 top prizes are a trip abroad for 4 to see an away match for the team of your choice (from Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur) during the 22/23 season. The prize includes hotel accommodation, flights and airport transfers. All entries will go into a prize draw, with a random winner chosen for each of the clubs. 

Instant win prizes 

There are also 2,301 prizes to be won instantly if you’re the first person to enter after a random ‘winning moment’:

  • 300 official Club away shirts – choose from Arsenal FC, Chelsea FC, Liverpool FC, Manchester City, Manchester United, or Tottenham Hotspur  
  • 2,001 x £/€5 Love2Shop vouchers

You can win a maximum of one top prize, one shirt and up to five £5 vouchers per person.

How to enter Cadbury Away Wins

  • Purchase a promotional ‘Away Wins’ flashed Cadbury or Maynards Bassetts sweets or chocolate (you can find the full list of participating products in the T&Cs)
  • Keep hold of your receipt (which should be dated between 25 April and 29 July 2022*
  • Go to and enter the barcode and the batch code from the packaging (this part isn’t required if you’re in Ireland)
  • Choose your preferred club from Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur (if you win the top prize or a shirt, this is your chosen team)
  • Log in to – or create – your Cadbury account
  • Complete your details, selecting the shop you bought your product from and also your favourite team from the Football League. 

How do I know if I’ve won?

Winners of Club away shirts and £5 Love2Shop vouchers will be notified instantly on screen that they’ve won, and also receive a confirmation email. Winners must on the unique link in this winning email within 7 days of their online win notification, to claim the prize. 

The winners of the trips abroad will be contacted by email at the beginning of August after the prize draws have taken place. Winners must on the unique link in this winning email within 14 days to claim the prize. 

Can I enter Cadbury Away Wins every day?

You can enter this promotion once a day. For previous Cadbury promotions, major prize winners were only required to show a single receipt to validate a win, regardless of how many times they entered their codes. However the T&Cs state that the promoter may ‘ask for proof of each and every entry… in order to award a prize’. I would guess that £5 voucher winners won’t have to show any proof of purchase, but if you do decide to enter the same code daily and go on to win a top prize it would be a shame if you couldn’t claim it due to not having enough proofs of purchase. I’ll leave you to decide whether to risk it!

*Promo packs have been on the shelves for almost a month prior to the promotion start date of 25 April, so I think the promoter should accept earlier dated receipts as long as you have a photo of the promo packaging batch code to accompany it.

The promotion is open to all UK and ROI residents, and you only need to make a purchase if you live in England, Scotland or Wales.

If you miss the instant win period, don’t worry! There’s a prize draw from all late entries between 29 July 2022 and 31 January 2023, with one prize of £500 cash.

You can find full T&Cs at

Current known issues with the promotion

  • On 27 April there’s a problem with the site, and it’s not possible to access!
  • There are problems getting Cadbury Fingers batch codes to be accepted

What is a winning moment promotion?

The ‘Away Wins’ promotion uses a ‘winning moments’ format where unclaimed prizes roll over, and all prizes are guaranteed to be won. If you’re the first person to enter after a random winning moment, you win a prize. With 2,301 prizes, this works out at approximately one prize awarded every hour. Your best chance of a win is overnight! Find out more in my post What is a winning moment promotion?

Check out lots more purchase necessary comps on the Compers Shopping List!

3 Responses

  1. KelleyP says:

    Hi Di, after a bit of a quiet April, I’ve just won a £5 e-voucher on this competition, so thank you for posting it and good luck with your comping. I’m using the tickets I won to see Man City play in a previous Cadbury’s promotion on 22 May for the last game of the season against Aston Villa, I hope it’s not a nail biter!

  2. Sarah R says:

    Hi Di..i think you can win 5 £5 vouchers per person

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