Walkers Win a £2,500 payday every day

Here we go again! New promotional packs of Walkers are already in the shops for their new instant win which starts on 2 January 2024!

The format this time is different to the usual Walkers hourly comps though. For last year’s promotion they gave away £250 an hour (18 winners a day), this time round there’s just one daily winner who will bag £2,500 cash (or the Euro equivalent) – but only if they enter after the daily random ‘winning moment’.

That’s 59 daily winners between 2 January and 29 February, plus ten more in the late entry draw – a total prize fund of £172,500!

How to enter the Walkers Payday instant win

Although it’s OK to buy your promo pack early, remember you can’t enter until 2 January 2024!

  • Buy a flashed ‘Win a £2,500 payday’ packet of Walkers crisps – keep hold of your packaging showing the code as you may need it to verify a win!
  • Enter your name, email and the unique code from the Best Before box (starting with HW) at www.walkers.co.uk/paydaywin between 6am and midnight
  • Choose your favourite flavour (if your code is flagged as invalid, try switching this to the crisp flavour you purchased!)
  • You’ll find out instantly if you’ve won the daily prize of £2,500
  • You can enter once a day until 29 February 2024 – you need to buy a new packet for each entry.

This promotion is a ‘winning moments’ format – there’s one randomly chosen time between 06.00 and 23.59 each day, and the first person to enter a code after that time will win the £2,500 prize. With this in mind, it’s not worth entering if you already know someone has won the daily prize – so before you enter, check our chat post in Lucky Learners just in case a winner has commented there! If you want to know more about winning moments, check my blog post What is a winning moment promotion?

It’s restricted to one entry per person per day, and one prize per household. UK and ROI residents aged 18+ can take part – ROI residents will need to answer a skill question on entry.

You can read full T&Cs on the competition site at www.walkers.co.uk/paydaywin

Wrap up draw with ten more £2,500 winners!

Don’t worry if you miss the main promotional period, as there’s a prize draw for all late entries received between 1 March and 1 July 2024, with ten prizes of £2,500 cash.

Where is the code?

The code is in the best before box, and starts with HW. If you buy a multipack or box, the code is on the outside and you can only make a single entry with it – there are no codes on individual packets.

My code doesn’t work!

If your code isn’t accepted, try changing any zeroes to the letter O, eights to the letter B and fives to the letter S. If you’re still struggling, upload a photo of your code to the Walkers Contact page.

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33 Responses

  1. Annabel says:

    Hi Di, I’m new to comping! I just bought some Walkers PayDay Win crisps and entered the code for the wrap up draw (too late for the instant wins!) and it worked right away, no problem with the code at all. But what I’m confused about is the number of times I’m allowed to enter. It says one entry per day during the promtional period, do you think that also includes the wrap up draw or only during the instant win period? Many thanks.

  2. Michael says:

    Has anyone codes gone through with out a problem cause mine has and I’m just waiting on a email

    • Di says:

      It’s just one late entry prize draw now rather than a winner every day, so the remaining winners will receive emails after the closing date of 1 July. Hopefully no more issues with the codes.


    Does anyone EVER win Walkers Crisps competitions, ?I entered their heart shaped crisps competition some time ago, I had one did not hear of any winners,

  4. Susan Corrigan says:

    Wouldn’t let me put code and took €3 out of my bank

    • Di says:

      Susan, it sounds like you might have clicked on some sort of scam advert – did you put in your credit/debit card details?

  5. LORETTA EMERY says:

    I had an issue with a pack which wouldn’t accept the code. I just saved the packet for the time being. Just tried again and thought would try another flavour crisps and it worked. So you could try changing the crisp flavour you choose and see if that works. Good luck. PS I wasn’t a winner though!

    • Di says:

      I’ve been trying all sorts with my two failed codes! I did get a couple of grab bags at the weekend and those codes went through with no issues, I’ll keep trying with the old codes!

  6. Elizabeth e bogic says:

    does not let put code in

  7. Birgul Bulut says:

    Completely lied.. it’s not true..if anyone wins please comment here

  8. Kieron Mcmanus says:

    My code is not being accepted
    Have looked at it through a magnifying
    And this is the correct code.

    • Di says:

      Hi Kieron! Don’t share your code here as someone else could use it! Lots of people are having issues with codes and Walkers have told me just to keep trying with mine. Not very helpful!

  9. Jane johnson says:

    Payday comoetition still not working second day

  10. RM says:

    This is a con – none of the codes are ever recognised. But they get all your contact details

  11. Jane johnson says:

    Not working today

  12. Emilie says:

    Hi Di, Is there any chance you can approve my request to join Lucky Learners please? I sent it a couple of days ago and its still pending. Hoping to check the Walkers post before I enter with today’s purchase 🙂

  13. Debbie says:

    Just entered using the code but my flavour of crisps wasn’t listed.. I have flame grilled Steak (limited edition).. I chose cheese and onion and was accepted but no win…….

  14. Sylvia Mary Robbins says:

    No trouble entering 11.15 and not winning. Entered Baked cheese and onion code, but ticked ready salted. All good. Using laptop. x

  15. David M says:

    I’m getter an error – Unable to accept your entry, please try again later. Not sure what I did wrong my code was from a multipack.

    • Di says:

      Several members of the Lucky Learners group have reported the same problem David. It seems like on Day 1 of the big instant win comps there are always a few teething problems!

  16. Sarah R says:

    I think there are issues with some codes in general at the moment…i chose the correct flavour & still says code not recognised. I sent an email & waiting for response.

  17. Michelle says:

    HI DI- Happy New year! I have just entered – no win! unfortunately but you do have to select what flavour your code is from and if like me you bought a few different flavours in preparation then you might want to note down which is which as I found out if you enter the wrong flavour – you will get a ‘code not recognised response’

    • Di says:

      That’s a bit unclear from the form, as it asks ‘which flavour is your favourite?’ rather than ‘which flavour did you buy?’ – I bought cheese & onion for Ryland’s packed lunch, but my favourite is Ready Salted! I’ve added this info to the blog post now!

  18. Di says:

    It doesn’t start til tomorrow (2 Jan) Kenneth!

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