How to complain about a competition
An extensive guide to making polite complaints about competitions, with example communications you can adapt to suit the situation.
Tagged: ASA
Brewdog offer a gold can ‘apology’ – but it’s a kick in the teeth for the winners
Brewdog’s gold can promotion was a farce, with winners receiving a can valued at just £500 rather than the £15k promised. So how did they respond to the ASA ruling? With yet another gold can promotion, of course…
ASA rulings on unfair Instagram prize draws
The ASA rule that Pretty Little Thing, Hughes Direct & Get The Gloss ran unfair and non CAP-compliant prize draws on Instagram
Co-op Strawberries Love Great British £100,000 instant win promotion
Stickers on Co-op Strawberries this summer are advertising £100,000 of prizes – but how much of this prize fund will actually be given away?
McCain and Highland Spring promotions: ASA complaints upheld
The Advertising Standards Authority have finally published their ruling on the McCain Great Village Raffle, concluding it wasn’t run fairly and McCain ‘exaggerated’ the chance of winning. I’ve written about the Great Village Raffle...
Less than 1% of prizes awarded in the McCain Great British Raffle
Back in February 2017, I blogged about the McCain Great British raffle. A big budget promotion with a £3 million prize fund (28,515 prizes in total). It seemed too good to be true didn’t...
CAP guidance on prize draws in social media
In the world of Facebook and Twitter, prize draws are often poorly conducted and the ‘random’ winner selection not always as it seems! Back in October I met with CAP (Committee of Advertising Practice) for a panel discussion of...
A meeting with CAP
Recently I was invited to attend a meeting with the Sales Promotion and Direct Response Panel at the Committee of Advertising Practice (CAP). CAP write the ‘rule books’ for advertising in the UK – The CAP Code (UK Code...
