Tagged: ASA


CAP guidance on prize draws in social media

In the world of Facebook and Twitter, prize draws are often poorly conducted and the ‘random’ winner selection not always as it seems! Back in October I met with CAP (Committee of Advertising Practice) for a panel discussion of...


A meeting with CAP

Recently I was invited to attend a meeting with the Sales Promotion and Direct Response Panel at the Committee of Advertising Practice (CAP). CAP write the ‘rule books’ for advertising in the UK – The CAP Code (UK Code...