Win Roald Dahl family prizes with Mr Kipling

It’s back! The Mr Kipling Roald Dahl on pack promotion was so popular last year, that it’s returned to supermarket shelves for 2019. There are 200 prizes available to be won every week – and any unclaimed prizes go into a prize draw for all losing entrants at the end of the promotion!

How to enter

  • Buy a pack of Mr Kipling cakes with the promotional Roald Dahl flash
  • Find the unique code inside the packaging
  • Enter the code at

If you win, you’ll find out straight away what prize you’ve won and can complete your details to claim it. If you’re not a winner, you can still complete your details to be entered into the final ‘sweep up’ prize draw for any unclaimed prizes.

The prizes

There are 200 weekly prizes available until the promotion ends on 13th September 2019. The top prizes each week are:

  • Family trip to Matilda the Musical, London
  • Enormous Crocodile Experience for the family at the World Zoo in Oxfordshire
  • Family trip to the London Science Museum
  • Family trip to Pasadena, California
  • Miss Honey Cottage Experience for the family 
  • Family trip to the Look Out Discovery Centre, Berkshire
  • Family trip to Buckingham Palace, London
  • Family weekend in Scotland
  • Family trip to New York City, USA
  • Family glamping trip at Leeds Castle in Kent

All prizes include at least one night’s accommodation, plus spending money – check T&Cs for full prize details.

The smaller prizes each week are:

  • 28 x BFG Jigsaw Puzzles
  • 50 x Matilda Jigsaw Puzzles
  • 25 x Charlie and the Chocolate Factory Jigsaw Puzzles
  • 29 x James and the Giant Peach Jigsaw Puzzles
  • 50 x Matilda Card Games
  • 2 x Matilda Ninety-Nine Number Card Games
  • 1 x The BFG Jump-Squiffling Giant Jigsaw Puzzles
  • 2 x The BFG Search and Find Jigsaw Puzzle
  • 2 x Matilda Search and Find Jigsaw Puzzle
  • 1 x Roald Dahl Sticker Book Bundle (Charlie and the Chocolate Factory Whipple-Scrumptious Sticker Activity Book, Matilda Wonderful Sticker Activity Book and he BFG’s Gloriumptious Sticker Activity Book)
  • 2 x Glorious Galumptious Story Collection (James and the Giant Peach, Fantastic Mr Fox, The Giraffe and the Pelly and Me, The Magic Finger and Esio Trot)

The final closing date is 3 September 2019. You can enter up to five times per week and there’s a No Purchase Necessary route for Ireland.

Promo cakes are less than half price at Tesco until 20th May 2019 – good luck!

13 Responses

  1. Angie says:

    I managed to get in to enter my code (didn’t win but offered to enter me into the scoop up draw) but would not save my details for the scoop up draw it threw me out of the page and then wouldn’t let me back in.

  2. CEDA says:

    competition website unresponsive. Will not even allow you to enter your date of birth let alone enter the code???

  3. lynette salter says:

    tried to put code in but no joy to enter , blankpage

  4. gillian challis says:


    • Di says:

      Lots of my readers have had no problems entering Gillian, and have won lots of prizes! Are you definitely entering the correct codes printed inside the packaging?

  5. Tony Kilbourne says:

    If I could just find the right page in witch I should down load my numbers I would be very happy to input my details but I cant find the blasted page on to witch I mu down load

  6. Christine Corby says:

    I have a promotional pack of George’s Marvelous Lemon and Raspberry Whirls and would really like to enter but the website won’t accept the final number of my code. Why not?

  7. christine says:

    In Herons at the moment at 2 for £1.50

  8. mr iley says:

    Tesco I got mine

  9. Lyn Shephard says:

    Hi, does anyone know if the Roald Dahl Mr Kipling cakes are only in specific stores as I tried today in Sainsbury’s but with no luck?

  10. Instant Win on Kellogg’s Cornflakes to win NERF prizes every hour. Started 29th April 2019, until 5.00pm on the 1st July 2019. Then a catch all draw after that date.

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