No more NPN route: a rule change for purchase-necessary promotions in NI
Laws have changed in Northern Ireland, meaning that a brand no longer has to offer the free entry NPN route for a purchase-necessary promotion.
Category: Promoters
Compers Survey 2022: the results
More than 600 compers responded to an anonymous survey about their comping habits, likes and dislikes – check out the fascinating results!
Brewdog offer a gold can ‘apology’ – but it’s a kick in the teeth for the winners
Brewdog’s gold can promotion was a farce, with winners receiving a can valued at just £500 rather than the £15k promised. So how did they respond to the ASA ruling? With yet another gold can promotion, of course…
ASA rulings on unfair Instagram prize draws
The ASA rule that Pretty Little Thing, Hughes Direct & Get The Gloss ran unfair and non CAP-compliant prize draws on Instagram
10 tips for running Instagram giveaways
Are you running your Instagram giveaway properly? Check out my tips for ensuring your prize draw is CAP compliant with a winner chosen fairly and at random
Why Baileys only gave away 157 of their 3,000 prize hampers
The Baileys Instant Win advertised 3,000 prize hampers – so why were only 157 actually given away?
10 creative ideas for Valentine’s Day competitions
Are you planning to run a Valentine’s themed promotion this year? Here are 10 fun ideas for creative competitions!
The ten best prize promotions of 2020
What were the UK’s best – and worst – competitions and prize draws in 2020?
Meet the Promoters: Zeal Creative
Di meets Stewart Hilton, Creative Director at Zeal and an expert in shopper marketing and on-pack promotions!
