Back in February 2017, I blogged about the McCain Great British raffle. A big budget promotion with a £3 million prize fund (28,515 prizes in total). It seemed too good to be true didn’t...
So, you’ve spotted an amazing competition to win a week’s family holiday – but when reading the small print, you notice the holiday can’t be taken during school holidays. If you’re lucky enough to win, you’ll need...
In the world of comping, things don’t always run smoothly. There are dodgy promoters, dodgy compers and even dodgy prizes! With social media so widely used, complaining is easier and more effective than it...
Winning a prize in a competition or prize draw should be an exciting, magical experience. But what about when weeks go by, and there’s no contact from the promoter and still no sign of...
In the world of Facebook and Twitter, prize draws are often poorly conducted and the ‘random’ winner selection not always as it seems! Back in October I met with CAP (Committee of Advertising Practice) for a panel discussion of...
Recently I was invited to attend a meeting with the Sales Promotion and Direct Response Panel at the Committee of Advertising Practice (CAP). CAP write the ‘rule books’ for advertising in the UK – The CAP Code (UK Code...
Like many small businesses on social media, Greenstone, a London Estate Agency, decided that the best way to get lots of fans on their Facebook page was to host a competition. So on May...
