Essential terms and conditions for a competition
Hosting a competition or prize draw is a great way to raise brand awareness and attract potential new customers or blog readers – but it’s not something that should be rushed into! If you’re...
Category: Advice for promoters
13 mistakes promoters make when running competitions
You may already have read my blog post The top 10 mistakes compers make, but promoters are often guilty of errors too, which can lead to frustration and disappointment for competition entrants. This post...
The ten best competitions of 2019
1. Subway Summer Subway launched a big summer promotion in 2019, and all you had to do was scan the QR code on their paper cups. You could enter every day and there were...
Where to promote a competition
Are you struggling to get the word out about your new prize draw, competition or giveaway? My popular list of UK competition websites offers advice on where you should go to enter competitions, but if...
12 ideas for Christmas competitions
12 ideas for running a great Christmas themed competition online
Do promoters have to publish winners’ names?
The introduction of GDPR has seen a change in the CAP Code – and promoters can no longer share names of competition winners if they’ve not given permission.
The ten best competitions of 2018
Which competitions and prize draws impressed you most this year – and which didn’t live up to expectations? I asked the members of my Lucky Learners Facebook group for their feedback on this year’s hits and...
Is Instagram comp tagging out of control?
Recently I’ve been entering more prize draws on Instagram. But my delight at finding a fabulous new giveaway is quickly replaced by annoyance when I see those dreaded words in the caption… “Tag a...
How to run an Instagram giveaway
Would you like to start running competitions, prize draws and giveaways on Instagram? This step-by-step guide shows you how to host a giveaway on your profile for FREE – and advises on how to choose a...
Compers Survey 2018: the results
How many competitions do people enter? Where do they find them? What do compers consider to be the perfect prize? What type of prize promotion do they really enjoy? Last month I shared an anonymous...
