How to run an Instagram giveaway
Would you like to start running competitions, prize draws and giveaways on Instagram? This step-by-step guide shows you how to host a giveaway on your profile for FREE – and advises on how to choose a...
Category: Promoters
Compers Survey 2018: the results
How many competitions do people enter? Where do they find them? What do compers consider to be the perfect prize? What type of prize promotion do they really enjoy? Last month I shared an anonymous...
How to contact winners
Running a prize draw or competition on social media should be easy if promoters follow the platform rules, have a clear set of Terms & Conditions and choose a valid winner. But it’s contacting...
The ten best competitions of 2017
This week I’ve been asking SuperLucky readers which competitions and prize draws impressed them most this year – and which didn’t live up to expectations. Our list covers photo competitions, on-pack promotions and mobile apps –...
Hosting a legal and successful blog giveaway
This post contains affiliate links, marked with * Whether you own a business, website or blog, hosting giveaways is a great way to increase traffic, raise brand awareness and attract potential new customers or...
Judged vs Random: which is best?
Twenty years ago, creative consumer competitions were all about writing – mainly slogans, tiebreakers or poems – and often required a purchase. Competition winners were always judged according to a set criteria. Now though, most...
How to run a Facebook competition
Do you run promotions on your Facebook page? This step-by-step guide shows you how to run a competition or prize draw on your timeline for free – and how to choose a winner fairly and in...
The best prize promotions of 2016
Over the past few months I’ve been asking SuperLucky readers which promotions impressed them most this year – and which ones left them cold. Our list covers photo competitions, on-pack promotions, treasure hunts, Twitter prize draws...
Please, stop the shares!
Dear Big Brand* Several of my readers have contacted me, disappointed that you insist on asking people to share a Facebook post on their personal profile to enter your prize draws. As a big professional...
How to run a Twitter giveaway
Do you want to host a prize promotion on your Twitter account? This post will show you how to do it as successfully and fairly as possible, for free! Back in 2014 I investigated the problems...
